Mark Lasoff Joins Alias Custom Development Center

Alias announced that Mark Lasoff has joined the company's Santa Barbara, California-based Custom Development Center (CDC) as Entertainment Consulting Manager. The addition of Lasoff caps off an extensive search to identify a candidate with the right blend of feature film, broadcast, and video gaming experience. In his new role at the CDC, Lasoff will work with Alias' software engineers to design and implement new workflow tools and custom software solutions for production facilities and key customers that rely heavily on the Maya, Alias MotionBuilder, and Alias SketchBook Pro family of products. Lasoff will be responsible for the acquisition, definition, and implementation of new custom projects for select entertainment clients in the global film and games industries. Working with technical directors, supervisors, and software developers, Lasoff will be charged to help identify, address and overcome technical and creative challenges by guiding production teams and developing tailored extensions and innovations to Alias' software under aggressive timelines. Lasoff joins Alias from Electronic Arts (Los Angeles) where he most recently served in various senior roles including Franchise Art Director for all Medal of Honor products and Visual Effects Supervisor on GoldenEye 2. Prior to this, Mark worked at production studios including Digital Domain, Sony Pictures Imageworks, Disney Feature Animation, and Rhythm & Hues, racking up an extensive credit list in feature film visual effects, CG feature animation, television commercials and broadcast openings, and video and computer games. Mark earned an Academy Award for supervising the digital effects on Titanic, and has helped pioneer computer graphics for Total Recall, Apollo 13, Disney's Dinosaur, The Hollow Man, and The Matrix sequels.