Massive Inc. Announces New Publisher Partnerships

Massive Incorporated, the creator of the world’s first video game advertising network, has announced that it now has agreements with 10 of the leading videogame publishers in the world who will add a total of 40 titles to the dynamic in-game advertising network, including Ubisoft, Vivendi Universal Games, Funcom, Legacy Interactive, Eidos, and Atari. The company also said early results show that in-game advertising can add up to $2 profit per game, a number that is likely to attract more publishers to the in-game advertising network in the near future. The Massive Network will be in full launch phase in late March 2005, and will include the greatly anticipated Splinter Cell Chaos Theory from Ubisoft. The new publisher partners in the network and the titles they bring will give the Massive Network an advertising reach of 4 million gamers over the course of a week. "2005 is going to be the year when delivering real time advertising to the video game audience becomes a reality for publishers and advertisers," said Mitch Davis, CEO of Massive.