Mobile: Hands-On Mobile Launches Lego Bricks

Author: by Justin Davis, Modojo.com

Hands-On Mobile (formally mForma) has announced the North American debut of licensed puzzle game Lego Bricks. In Bricks gamers are tasked with the tried and true puzzle set-up - rotate and match colored Lego bricks in vertical and horizontal rows of three or more to make them disappear. The game is just one aspect of the company's extensive use of the Lego brand, which also includes Lego World Soccer, released in August of this year and developed by Danish mobile studio Kiloo. Hands-On also noted that it is supporting the product with a cross-medium marketing push that encompasses print, online, transit and outdoor campaigns. The company is also implementing co-marketing programs with the LEGO Group. “LEGO is a marketer’s dream, having been named ‘Toy of the Century’ by Fortune and the British Association of Toy Retailers,” Paul Baldwin, Vice President of Marketing, Hands-On Mobile said in a statement. “The LEGO brand resonates powerfully with both male and female mobile users and allows us to cast a wide net with our marketing efforts.”