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Morgan Stanley Analyst Predicts Xbox Losses For Microsoft Until 2004

Another Wall Street analyst has come out and hypothesized large losses for Microsoft related to the Xbox launch.

Game Developer, Staff

November 6, 2001

1 Min Read
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Mary Meeker, an analyst at Morgan Stanley, told her clients in a recent note, "We believe that Xbox could lose around ($1 billion) ...before breaking even in (fiscal 2004) if the product is reasonably successful." Microsoft has already announced that its initial marketing campaign for the Xbox could top $500 million. The Xbox launches in the U.S. on November 15 and will be priced at $299.

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