NaturalMotion Announces Endorphin Rush Licensing

NaturalMotion Ltd., the British developer of Dynamic Motion Synthesis technology, announced Endorphin Rush, a new monthly licensing programme for its popular Endorphin software. Designed specifically for smaller facilities, freelancers, or specific projects, the Rush program lets users rent Endorphin 2.0 for a lower monthly cost, including full support. Endorphin uses NaturalMotion’s Dynamic Motion Synthesis technology to create 3D character animation in real-time. Announced customers include The Mill (for a Europe-wide Pepsi ad campaign), Sony Computer Entertainment Europe (The Getaway: Black Monday), Namco (Tekken 5), Moving Picture Company (Troy) and many others.