New Kid Distribution

Ubi Soft has entered into a multi-year deal to handle international publishing for New Kid Co's videogame titles. The deal will see Ubi Soft bring New Kid Co's Playstation and Game Boy Color titles, based on licensed characters from Disney Interactive, Sesame Workshop, Sony Pictures, Warner Brothers and others, to PAL territories including Europe, Australia, New Zealand and South Africa. New Kid Co will handle its own distribution in North American, ending a distribution deal with Mattel.