New Midway Brand

Midway is launching a new "arcade-style, rule-breaking sports brand", called Midway Sports Asylum. Midway said that its consumer research had indicated that players were "tired of ultra-realistic sports simulations and are looking for experiences where their unrepressed alter egos can take control." Current titles in development include NFL Blitz 2001, Ready 2 Rumble Boxing: Round 2, Kurt Warner's Arena Football Unleashed, CART Fury, and NBA Hoopz.