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NPD: U.S. January Retail Video Game Sales Sink 13 Percent

January saw U.S. retail video game sales drop 13 percent year-on-year to $1.17 billion, as hardware and software sales sunk, NPD reported Thursday; New Super Mario Bros. Wii outsells Mass Effect 2 for 360.

Kris Graft, Contributor

February 11, 2010

9 Min Read
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As widely expected by analysts, U.S video game retail sales during January were down for the year, as New Super Mario Bros. Wii outsold January's epic RPG, Mass Effect 2 from BioWare. NPD Group said Thursday that retail video game industry sales in the U.S. (software, hardware, accessories) were $1.17 billion, a 13 percent decrease from January 2009. The hardware category led the decline, generating $353.7 million for the month, down 21 percent. Since January 2009, all video game console makers made significant console price cuts, driving unit demand but leading to lower revenues. Nintendo's Wii and DS led hardware sales during January, despite seeing year-on-year declines. PlayStation 3 led growth, although Xbox 360 still managed to outsell Sony's console during the month, with Microsoft claiming an 8 million-unit life-to-date lead in the U.S. over Sony's year-younger PS3. Here are hardware unit sales for the month, plus their growth rates compared to sales from January 2009: 1. Nintendo Wii: 465,800 (-31 percent) 2. Nintendo DS: 422,200 (-17 percent) 3. Xbox 360: 332,800 (+7.7 percent) 4. PlayStation 3: 276,900 (+36 percent) 5. PSP: 100,100 (-42 percent) 6. PlayStation 2: 41,600 (-59 percent) Software declined 12 percent to $597.9 million for the month, greater than predictions by Wedbush Morgan analyst Michael Pachter, who forecasted just a 4 percent drop. Nintendo's November release, New Super Mario Bros. Wii led software unit sales, selling 656,700 units for the month. The game led the Xbox 360 version of Electronic Arts' and BioWare's high-profile January space RPG Mass Effect 2, which sold 572,100 units during the month. Mass Effect 2's PC version didn't make the top 10 retail games for the month. The PC version is additionally available in digital download form, units which NPD Group does not track. Below are the top 10 software titles for January, as provided by NPD Group (*includes special editions, bundles, etc. but not those bundled with hardware):

Title

Platform

Publisher

Release Date

Units

Rank

NEW SUPER MARIO BROS. WII

WII

NINTENDO OF AMERICA

Nov-09

656.7K

1

MASS EFFECT 2*

360

ELECTRONIC ARTS

Jan-10

572.1K

2

WII FIT PLUS W/ BALANCE BOARD*

WII

NINTENDO OF AMERICA

Oct-09

555.7K

3

CALL OF DUTY: MODERN WARFARE 2*

360

ACTIVISION BLIZZARD

Nov-09

326.7K

4

MARIO KART W/ WHEEL

WII

NINTENDO OF AMERICA

Apr-08

310.9K

5

SPORTS RESORT W/ WII MOTION PLUS*

WII

NINTENDO OF AMERICA

Jul-09

297.6K

6

CALL OF DUTY: MODERN WARFARE 2*

PS3

ACTIVISION BLIZZARD

Nov-09

259.0K

7

ARMY OF TWO: THE 40TH DAY

360

ELECTRONIC ARTS

Jan-10

246.5K

8

JUST DANCE

WII

UBISOFT

Nov-09

191.9K

9

DARKSIDERS

360

THQ

Jan-10

171.2k

10

The only category to see growth was the video game accessories category, which rose a very modest 2 percent to $217 million for the month, NPD said.

About the Author

Kris Graft

Contributor

Kris Graft is publisher at Game Developer.

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