The U.S. presidential campaign for Democratic candidate Barack Obama spent almost $44,500 to place in-game advertisements in 18 games, including Burnout Paradise, to reach younger voters across 10 battleground states leading up to the election, acc
The U.S. presidential campaign for Democratic candidate Barack Obama paid in-game advertising firm Massive Incorporated $44,465.78 to place in-game advertisements leading up to the election, according to a Federal Election Commission filing reported by consumer website GameSpot. The campaign began on October 6th and will run through November 3rd, the day before U.S. Election Day. The ads target 10 battleground states and appear in a reported 18 games, including Electronic Arts' Burnout Paradise for Xbox 360. The Burnout Paradise in-game ads consisted of virtual billboards featuring an image of the Illinois senator along with the text “Early Voting Has Begun: voteforchange.com". Massive claims that it previously approached Republican presidential candidate John McCain about running similar in-game advertisements, but the Arizona senator's campaign declined the offer.
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