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Online Gaming Audience Grew 22 Percent In May 2

The number of U.S. citizens visiting online gaming websites rose 22 percent in May 2009 from May 2008 to 87 million, as people search for cheaper entertainment in a tough economy, research firm comScore said Friday.

Kris Graft, Contributor

July 10, 2009

4 Min Read
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The number of U.S. citizens visiting online gaming websites rose 22 percent in May 2009 from May 2008 to 87 million, as people search for cheaper entertainment in a tough economy, research firm comScore said Friday. “Online gaming continues to be one of the top gaining categories over the past year growing at ten times the rate of the total U.S. Internet population and reaching nearly one out of every two Internet users,” said Edward Hunter, comScore director of gaming solutions. Yahoo Games led comScore's list of most popular online gaming websites during May 2009, rising 6 percent from May 2008 to 19.4 million. EA Online followed, attracting 18 million users during the month, a 34 percent year-on-year increase. Nickelodeon Casual Games, which didn't exist in May 2008, attracted 14.8 million visitors. WildTangent was up 16 percent year-on-year with 13.8 million users. Hunter added that online gaming growth is also driven "through viral distribution platforms, including widgets and applications." comScore said Mochi Media, an online game distrubution company, attracted 17 million unique users, or about 8.7 percent of the total internet audience (193.8 million in total). Games2Win attracted 1.8 million, or 0.9 percent of the total internet population, while Tetris Online attracted 165,000 unique visitors during May, or 0.1 percent of the total internet population.

Top Online Gaming Sites

May 2009 vs. May 2008

Total U.S. – Home/Work/University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

May-2008

May-2009

% Change

Total Internet : Total Audience

190,858

193,825

Online Gaming

71,624

87,102

Yahoo! Games

18,340

19,391

EA Online

13,374

17,988

Nickelodeon Casual Games

N/A

14,836

WildTangent Network

11,896

13,844

Disney Games

12,137

11,717

MSN Games

10,017

8,986

AOL Games

8,318

8,711

MINICLIP.COM

7,551

8,432

Betawave Partners - Partial List

3,894

7,406

Spil Games

4,345

7,163

GSN Games Network

910

6,034

Big Fish Games Sites

4,392

5,592

ARMORGAMES.COM

2,684

3,860

Y8.COM

1,243

3,537

GAMEVANCE.COM

3,982

3,466

RealArcade Sites

6,143

3,427

IWIN.COM

2,112

3,356

Midasplayer.com Ltd.

1,601

2,872

GAMENINJA.COM

1,172

2,434

Stardoll Sites

N/A

2,294

About the Author

Kris Graft

Contributor

Kris Graft is publisher at Game Developer.

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