Playfish Social Games Reaching 55 Million Monthly Players

Electronic Arts-owned social games developer Playfish revealed that its games are played by over 55 million people every month, as well as other statistics about its releases. Tracking site AppData shows that Playfish's games reach a total of nearly 37.7 million monthly players on Facebook alone, but the company's titles are available on other platforms, too, such as MySpace. The developer points out its games have been installed 340 million times around the world. Playfish says more than 90 million virtual items are transacted daily in its games, which it claims is nine times more than the 10 million items eBay sells on any given day. In Pet Society, its most popular social game, users have purchased over 187 million pairs of shoes and 1.7 billion apples in-game. The London-based company adds that users have established 57 million restaurants in Restaurant City, 2.2 million football teams in Madden NFL Superstars, 10.9 Roman cities in My Empire, 10.6 million football clubs in FIFA Superstars, and almost 25 million hotels in Hotel City. On Facebook, Electronic Arts/Playfish is the third largest game developer in terms of total monthly audience, behind Zynga (CityVille, FarmVille) and Crowdstar (Happy Aquarium, It Girl).