Question Of The Week Discusses In-Game Advertising

The "Question Of The Week" feature, a specific industry-related question to be answered by professional game developers and Gamasutra readers, discusses the emerging phenomenon of in-game advertising, and its relative importance and relevance to how games are made. The new question, which can be answered at the official Question Of The Week page until November 28, is: "Do you think that in-game advertising is going to be important to the video game industry in the future? What business models and placement tactics for in-game ads make the most sense to you?" As with the previous questions, the best responses will be compiled into an article to be published on the site, and users can either respond publically, with their name and company specifically cited, or anonymize their answers if they wish.