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Report: Nielsen Says Halo: ODST Has Biggest Purchase Intent Post-E3

Ratings film Nielsen has released its post-E3 purchase intent charts, revealing that Bungie and Microsoft's Xbox 360 exclusive _Halo

Christian Nutt, Contributor

June 17, 2009

1 Min Read
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Ratings film Nielsen has released its post-E3 purchase intent charts, revealing that Bungie and Microsoft's Halo: ODST, which drew a slightly muted response from journalists, leads "probable purchase intent" with gamers it has surveyed. In an earlier report, Nielsen said that online "buzz" out of E3 placed four-player, 2D side-scroller New Super Mario Bros. Wii at the top of the charts of the press. But -- so far -- Nintendo's big fall release hasn't made an impact on the purchase intent charts over an unspecified number of Nielsen respondents surveyed last week, between June 7 and June 14, a few days after the big show. Twelve games captured 30% or greater purchase intent, which Nielsen defines as "definitely or probably interested in buying the title", as follows: 1. Halo ODST - 53% 2. God of War III - 49% 3. Wii Sports Resort - 45% 4. Guitar Hero 5 - 42% 5. Final Fantasy XIII - 37% 6. Madden 2010 - 35% 7. Guitar Hero: Van Halen - 34% =8. Assassins Creed 2 - 32% =8. Need for Speed: Shift - 32% =8. Need for Speed: Nitro - 32% =8. NCAA Football 10 - 32% 12. Beatles Rock Band - 30% Interestingly, E3 seems to have had little effect on the purchase intent chart, according to brief comments published alongside the Nielsen report, with movement of only 1-2% at the largest reported for "most" of the titles.

About the Author

Christian Nutt

Contributor

Christian Nutt is the former Blog Director of Gamasutra. Prior to joining the Gamasutra team in 2007, he contributed to numerous video game publications such as GamesRadar, Electronic Gaming Monthly, The Official Xbox Magazine, GameSpy and more.

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