Sega Sports Las Vegas Bowl?

The sponsorship is part of a new marketing campaign by Sega Sports targeted at both gaming enthusiasts and sports fans. In the deal, Sega Sports will be incorporated into the official bowl logo and receive on-site exposure through signage, program advertising, VIP/hospitality packages and other in-game promotional elements. Sega Sports will also be recognized as the title sponsor on ABC’s telecast of the Las Vegas Bowl.