Sony Picks ATI

ATI has been chosen to power the graphics and video of Sony's next generation interactive set-top boxes. Sony will equip the boxes with ATI's Rage XL and Rage Theatre chips to add new interactive features like photo-realistic 3D graphics and animations to household cable services. "ATI is proud that Sony has chosen ATI's graphics for its new set top box. This design win further positions ATI as a key player in the future development of consumer electronics devices, an important emerging market for us in the years ahead,'' said ATI vice president of OEM sales Vince Win. ATI's share price closed up 19 percent on news of the Sony deal.