Sony Targets iPhone Audience With 'PSP Mini' Titles

Sony is taking aim at iPhone's small app market with PSP Minis, small, lower-priced games such as Fieldrunners and Tetris that are limited to a 100MB download size. According to a live blog on Sony Computer Entertainment Europe's official website, there will be 15 new PSP Mini games available upon the launch of PSP Go on October 1. Although the program isn't launching until calendar Q4, Sony said there will be 50 titles coming in 2009. The move is part of an expanded digital distribution initiative for Sony, who saw from the sidelines the rising popularity of small games on iPhone and iPod Touch's digital App Store. Games on the App Store can range from 99 cents to $9.99, and there are thousands available. Sony's liveblog made no mention of a pricing scheme, although if the company wants to go head to head with the App Store, it will want to price the software similarly. Sony apparently surveyed some of the most popular iPhone games, as it said MiniGore, Hero of Sparta, and the aforementioned Fieldrunners and Tetris would become PSP Mini titles. All four are popular App Store items. Sony already sells larger, retail-priced downloads for PSP via the PlayStation Store. The company also confirmed that it would be offering new colors for the PSP 3000 model: Turquoise Green, Lilac Purple, and Blossom Pink -- colors aimed at helping the PSP expand its reach beyond hardcore gamers. Sony has said it will sell the PSP 3000 alongside the new $250, disc drive-less PSP Go.