Steel Monkeys Joins Massive In-Game Ad Network

Massive Incorporated and Scotland/Belarus-based game developer Steel Monkeys have announced a partnership to deliver dynamic advertising to 2 Days to Vegas, a PC title currently under development. The addition of Steel Monkeys to the Massive Network bolsters Massive's list of partners demonstrates greater interest in dynamic in-game advertising, which has become another revenue source for online games developers. Steel Monkeys employs over 50 development staff working on PS2, Xbox, Game Cube and PC titles, including 2 Days to Vegas, a third-person action-adventure game featuring car chases and shootouts across several US cities over a 48 hour time period. The Massive Network is a network delivering dynamic advertising to an aggregated audience across online video games. The Massive Network enables publishers and developers to capture incremental revenues through the aggregation of the video game audience. Thirty game publishers have committed more than 100 titles to the Massive Network.