Microsoft has revealed survey results showing that Xbox 360 owners in the UK spend an average of £64 (approximately $104) every month on downloads from the Xbox Live Marketplace.
Microsoft has revealed that Xbox 360 owners in the UK spend an average of £64 (approximately $104) every month on downloads from the Xbox Live Marketplace. According to a survey carried out by Microsoft Advertising, and reported by UK trade paper MCV, 13 per cent of Xbox 360 users spend even more -- over £100 ($162) a month. 251 Xbox 360 gamers were surveyed, aged between 25 and 34 years old. 83 per cent said they play on their Xbox 360 three to four days a week. 41 per cent of those surveyed said that they play between three to fours of gaming every day. Microsoft Advertising’s head of research for data and analytics Julie Forey said of the survey: "Compared against the average male, gamers represent an attractive proposition for marketers". "Earning a higher wage, being advocates of premium goods and over half playing for more than three hours each day, this provides firms with a profile from which they can base their message." Unsurprisingly, the most popular game genre among those surveyed was shooters, with racing and RPGs following behind.
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