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Taco Bell Signs On for Xbox Promotion

Taco Bell has joined Microsoft as the first promotional partner for the Xbox launch.

Game Developer, Staff

April 24, 2001

1 Min Read

Seeing synergies between taco eaters and game players, the two companies plan to combine forces in a promotional campaign targeting their shared audiences in North America. Taco Bell will provide media support and host in-store promotions to publicize the Xbox launch.

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Cover art for 1999's Unreal Tournament.

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Epic Games is officially cool with the Internet Archive preserving early Unreal games Epic Games is officially cool with the Internet Archive preserving early Unreal games

byJustin Carter

Nov 14, 2024

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Sam Lake as Alex Casey in Alan Wake 2.

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Remedy creative director Sam Lake to receive NY Game Awards' Andrew Yoon Award Remedy creative director Sam Lake to receive NY Game Awards' Andrew Yoon Award

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Opinion: How will Project 2025 impact game developers?

The Heritage Foundation's manifesto for the possible next administration could do great harm to many, including large portions of the game development community.