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Taco Bell Signs On for Xbox Promotion

Taco Bell has joined Microsoft as the first promotional partner for the Xbox launch.

Game Developer, Staff

April 24, 2001

1 Min Read
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Seeing synergies between taco eaters and game players, the two companies plan to combine forces in a promotional campaign targeting their shared audiences in North America. Taco Bell will provide media support and host in-store promotions to publicize the Xbox launch.

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