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Ubisoft Won't Release We Dare In UK

Ubisoft's flirtatious motion-controlled We Dare will be released in continental Europe only -- its 12+ PEGI rating and "sexy" themes bothered UK audiences, and the publisher won't release it in the region.

Leigh Alexander, Contributor

March 9, 2011

1 Min Read
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Everyone's been buzzing since Ubisoft unveiled We Dare -- aimed to be a "sexy" Wii and PlayStation 3 game where players act out flirtatious minigames using the Wii's remote or Move controls. But apparently some think the game contains too much stripping and spanking for the UK audience -- it won't be released there. The game received a 12+ rating from PEGI, and apparently a deal of public outcry as well: "Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom," a company spokesperson told The Daily Telegraph. We Dare isn't explicit -- mainly it asks players to demonstrate playful flirtation -- but the slightly risque trailer raised numerous eyebrows. According to the Telegraph report, UK politicians found it "racy" and called for it to be kept off shelves for its sexual content. Ubisoft has also announced that it doesn't plan to release the game in the U.S. -- the publisher went so far as to block the official version of the much-discussed trailer for U.S. audiences. Thus, We Dare is now aimed for continental Europe only.

About the Author

Leigh Alexander

Contributor

Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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