UK retailer Game will soon offer cloud-based games

Cloud gaming firm CiiNow has sealed a partnership with UK video game retailer Game, which will see the latter offering its customers instant gaming via its website. Since Game went into adminstration last year and was subsequently saved, the company has been looking for ways in which to get ahead in the digital space. Utilizing CiiNow's Cumulus streaming technology, Game will provide its UK customers with "console-class titles" that it says will be available to play on PC, Mac, set-top boxes, tablets, Smart TVs and mobile devices. The two companies are set to being a series of managed trials in the near future, with the plan to see how well the initiative goes. If signs are good, then a full service may launch in the second half of 2013.