Video: The community management behind Assassin's Creed: Brotherhood
In this 2015 GDC session, Graziani examines how traditionally counterintuitive practices can help developers define and nurture a passionate community.
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Reaching out and fostering a positive relationship with a community of players has been made easier with the help of social media, but it can often feel impersonal. How can a community manager navigate online spaces to create a unique, working relationship with their community? Ubisoft's Gabe Graziani recommends turning to the unconventional.
In this 2015 GDC session, Graziani examines how traditionally counterintuitive practices can help developers define and nurture a passionate community.
The talk goes over the ways Graziani initially interacted with fans during his time working on Assassin's Creed: Brotherhood, like taking questions players posted to Ubisoft's social channels and answering them for a Q&A video which was uploaded to YouTube. "They key thing for these is that we were constantly refining our approach," explains Graziani. "We wanted to know from our community how we could service them the best."
Community managers interested to see if these counterintuitive practices could work for their projects can now watch the talk completely free via the official GDC YouTube channel!
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