Break-through Music Fusion Game Sells-Through More Than One Million Units in U.K. and North America
January 25, 2006
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Sierra Games
LOS ANGELES - January 24, 2005 - Vivendi Universal Games (VU Games) today announced that 50 Cent: Bulletproof, the hit title created in collaboration with hip-hop music sensation 50 Cent, has sold through more than one million units.* Since its global launch in late-November, 50 Cent: Bulletproof has been in high-demand at retail stores in the U.S. and U.K.
"The exciting convergence of gaming and music helped make 50 Cent: Bulletproof one of GameStop's top selling titles in the month of December," said Bob McKenzie, Sr. Vice President of Merchandising.
50 Cent: Bulletproof boasts over four CDs worth of music including new exclusive music by 50 Cent, more than a dozen music videos and tons of bonus features. It is available for the PlayStation2 computer entertainment system and Xbox video game and entertainment system from Microsoft.
"Gamers and 50 fans alike have enthusiastically responded to the groundbreaking fusion of frenetic gameplay and the lyrical imagery of the exclusive 50 Cent music tracks in 50 Cent: Bulletproof," said Cindy Cook, Chief Strategy and Marketing Officer, VU Games. "The strong sales of Bulletproof underscore the undeniable appeal of the artist, his music and the engaging interactive experience that this game delivers."
About 50 Cent: Bulletproof
In 50 Cent: Bulletproof, 50 gets caught in a web of corruption, double-crosses and shady deals that lead him on a bloody path through New York's underworld. Backed-up by his G Unit soldiers, the streets heat up as 50 Cent takes on the most dangerous crime families in the city. Players assume the role of 50 Cent in a fictitious story, where they will use an arsenal of tactics including more than 25 dramatic counter-kill moves, evasive rolls and mobile cover to stay alive while the bullets fly.
Penned by Emmy award winner Terry Winter, 50 Cent: Bulletproof stars an unprecedented line-up of the hottest recording artists in the music industry today, including 50 Cent and G Unit's Tony Yayo, Lloyd Banks and Young Buck, as well as other hip-hop superstars.
The game also includes exclusive new tracks and remixes from 50 Cent, music from his multi-platinum albums Get Rich or Die Tryin' and The Massacre and over a dozen 50 Cent and G Unit music videos.
50 Cent: Bulletproof was created in partnership with Interscope Records, Shady Records and Aftermath Records. 50 Cent: Bulletproof will be available for the PSPTM (PlayStationPortable) system in 2006.
More information about the game can be found at http://www.50centbulletproof.com/.
Vivendi Universal Games (VU Games)
Vivendi Universal Games (www.vugames.com) is a global developer, publisher and distributor of multi-platform interactive entertainment. The company is a leader in the subscription-based massively multi-player online (MMO) games category, holds leading positions in the PC, console and handheld games markets, and is an emerging player in mobile and wireless games. Its development studios and publishing labels include Blizzard Entertainment, Radical EntertainmentTM, Sierra Entertainment, Massive EntertainmentTM and Swordfish Studios. VU Games' library of over 700 titles features owned intellectual properties including Warcraft, StarCraft, Diablo and World of Warcraft from Blizzard Entertainment; Crash Bandicoot, Spyro The Dragon, Empire Earth, Leisure Suit Larry, and Ground Control. VU Games also maintains strategic relationships with industry leading content partners, including Universal Music Group, NBC Universal, Twentieth Century Fox and Ludlum Entertainment.
"50 Cent: Bulletproof" interactive game 2005 Vivendi Universal Games, Inc. All rights reserved. Vivendi Universal Games and the Vivendi Universal Games logo are trademarks of Vivendi Universal Games, Inc. Developed by Genuine Games, Inc. All other trademarks are property of their respective owners.
Microsoft, Xbox and the Xbox logos are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or in other countries and are used under license from Microsoft.
"PSP" is a trademark and "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Memory Stick DuoTM may be required (sold separately).
*Total US Units sold in November-December 2005 according to The NPD Group, Inc and individual retail reporting.
You May Also Like
