One-day Conference brings Game Developers and Publishers together with Advertising Agencies
March 2, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
The Game Initiative | SAN FRANCISCO, California, March 9, 2005 - The Advertising in Games Forum, April 14, 2005 at the Metropolitan Pavilion, NY, provides an in-depth examination of the creative and financial impact of using video games as an advertising medium. The Forum features a keynote presentation by Mitch Davis, CEO of Massive Inc, the creator of one of the world's first video game advertising network, as well as executives at industry leading game companies, technology companies and advertising agencies.
Attendees will hear how advertising can add realism to games; what advertisers and brands are looking for from game developers; how do you sell advertising to the agencies what the real revenue potential from advertising is; how to match different styles of advertising to different types of games, and how the relationship between the ad agency and the developer/publisher can be managed to mutual advantage.
Confirmed speakers include:
Dave Anderson, Senior Director, Business Development, Activision
James Belcher, analyst, FIND SVP
Guy Bendov, Co-Founder, EVP Business development, Double Fusion
Brandon Berger, Senior Strategist, Digital Innovation, OgilvyInteractive
Ian Bogost, researcher and developer, Georgia Institute of Technology, Persuasive Games
Bill Clifford, Creative Director, Wild tangent
Mitchell Davis, CEO, Massive Incorporated
Jonathan Epstein, Agent, Games and Interactive Group, United Talent Agency
Anita Frazier, Entertainment Industry Analyst, NPD Group
Mike Goodman, Senior Analyst, Yankee Group
Tim Harris, VP, Partner, SMG Play
Sam Huxley, chief strategy officer, Bounce Interactive
Darren Herman, Founder, CCO, InGame partners
Alex Kakoyiannis, Managing Partner, Navigame
Garry Kitchen, CEO and President, Skyworks Technologies
Rob Lawson, Enpocket, SVP and General Manager Americas
Tomas Melian, VP of Integrated Marketing, Vivendi Universal
Chad Stoller, Director of Communications Solutions, Arnell Group
David Tokheim, Vice President, Marketing, IGN Entertainment
"The rapid advances in games, game tools, advertising engines and solutions designed to provide robust tracking, campaign management and ROI means that for the first time advertisers have real interest in the ability to stay with a prospective consumer as they are immersed in a game," said Christopher V. Sherman, Executive Director of The Game Initiative. "The implications for advertisers and game developers are hugely significant and the Advertising In Games Forum will provide attendees with real-world examples of the latest techniques.
Earlybird Registration for the Advertising In Games Forum is now open. More information can be found at http://www.AdvertisingInGames.com .
The Advertising In Games Forum is sponsored by Massive, Inc., Alias, Mary-Margaret.com, GameSpot, GameDev.net and Business Wire.
About The Game Initiative.
The Game Initiative is a leading producer of conferences and events for professionals in the computer and video game industry. The Initiative is chartered with the growth of the industry through events, public awareness, information and supporting programs and serves the needs of companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, the Women's Game Conference, The Advertising In Games Forum, and the How to Break into the Game Industry national conference series. More information about the Game Initiative can be found at http://www.TheGameInitiative.com.
For more information:
Steve Farrer
512-415-8300
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