Existing investors, Galaxy Digital, Animoca Brands and Kleiner Perkins, lead extended seed round to bring Azarus to more games and streams.
February 1, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Azarus
SAN FRANCISCO (February 1, 2022) -- Azarus.io, the technology company developing a platform to gamify livestreams, today announced League of Legends as the latest addition to its roster of supported games.
LoL fans will be challenged to answer trivia questions about the popular multiplayer game during the livestreams of their favorite content creators, testing their attention to what has been happening in the streamed game and making predictions about what could happen next.
“League of Legends made streaming video games a global phenomenon with its deep, complex, team-oriented gameplay and competitive ladder,” said Azarus CEO Alex Casassovici. “Our new League of Legends overlay game offers more meaningful and impactful audience engagement and retention for streamers. Offering this new LoL trivia game allows for streamers to turn their broadcasts into massively multiplayer online games for their audience.”
Azarus raised an additional $4 million in seed money and will use these funds to expand to the top 10 games on Twitch and develop its fan-based economy. The new League of Legends trivial game is the first of several to launch in 2022. Galaxy Digital, Animoca Brands and Kleiner Perkins lead the round. Gaingels, Red Beard Ventures, and angel investors Mike Verdu (Netflix), Bernard Kim (Zynga) and Kun Gao (Crunchyroll) are also a part of this new round.
“Azarus is creating a sustainable, effective, and rewarding way for streamers to bond more deeply with their audiences,” Bing Gordon, partner at Kleiner Perkins said. “Azarus is the first platform enabling a new category of games that helps smart, passionate, community-driven broadcasters turn their streams in MMOs with interactive overlays like the upcoming Azarus trivia game for League of Legends.”
The seed round will also be used to increase the number of streamer and Esports partnerships. As part of the launch for League of Legends, Azarus is partnering with prominent streamers in the League scene, such as Caedrel, CookieLoLxx, IMLS, lol-nemesis and Tarzaned, with more League streamers coming this month and beyond.
These new partnerships will offer tens of millions of viewers the chance to play Azarus and earn points to redeem in the Azarus Store, which features more than 25,000 digital rewards including Riot Points and other League-themed content.
Viewers who want to play can find live Azarus streams on azarus.io and streamers interested in getting started with Azarus can do so on https://azarus.io/for-creators.
About Azarus.io
Azarus.io is the pioneering platform in Overlay Games, a new form of casual games that allow broadcast viewers to compete, show their knowledge and earn rewards. Azarus-enabled streams turn broadcasts into massively multiplayer online games that extend viewer retention and engage these passionate audiences with fun games.
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