Bandai and Picsel spearhead new content services for mobile

Picsel | NEWS RELEASE

16 March 2005

GLASGOW, UK and CTIA Wireless, New Orleans - 16th March 2005 - Picsel Technologies Ltd., a provider of solutions that enable intuitive interaction with rich content on small screen devices, and Japan's leading content provider Bandai Networks Co. Ltd., have today announced a strategic partnership to co-develop exciting rich mobile content services based upon Picsel's ground breaking content platform.

Leveraging the Japanese giant's established mobile partnerships, the agreement also appoints Bandai Networks as a tier one sales partner and licensee of Picsel's product line. The agreement was arranged by Khazana, Inc., Picsel's established sales partner and licensee in Japan.

Further announcements featuring Bandai Networks, Picsel, Khazana and other major Japanese corporations will be announced in Q2 and Q3 2005.

Imran Khand, Picsel CEO said, "Picsel is delighted to be working with Bandai Networks to pioneer the development of new and innovative mobile markets and technologies. One of our key strategies is to unlock the potential of mobile devices, by enabling fun, compelling and rich user experiences which consumers can intuitively control."

"Picsel's leading edge platform has shattered the barrier's restricting creativity and innovation in defining real value add mobile services," said Toyoshi Takahashi, Managing Director of Bandai Networks. "This partnership of leading brand content and best of breed technology will spearhead the creation of new mobile content markets which deliver engaging and meaningful experiences to consumers".

For the first time in mobile, Picsel's content platform delivers converged content, allowing myriad content formats to be 'mixed and matched' to create new mobile experiences. Thus, new services such as enhanced mobile comics can be created featuring cell animations, integrated sub games and web connectivity - all through a single application interface.

About Picsel Technologies

Picsel brings mobile content to life through a unique suite of patented User Interface and application functionalities, which delivers an intuitive user experience on the smallest of device screens. The company has offices in Europe, Asia and the US which serve the following customers: Motorola, Samsung, Sharp, Sony, Panasonic, NTT DoCoMo and BenQ.

CEO: Imran Khand

For more information, visit www.picsel.com

Press contact

For further information contact Simon Hill at our PR agency Trimedia Communications on +44 (0)207 471 6826 or +44 (0)7776 251 192 or by email at [email protected]

About Bandai Networks

Established as a subsidiary of Bandai Co., Ltd. in September of 2000, Bandai Networks builds on its parent company's strength in character merchandising and adds an expertise in server management and applications, innovative concepts, and strategic business partnering to operate a wide variety of mobile phone and Internet content services. Bandai Networks currently boasts

4.2 million subscribers to its domestic pay mobile phone services. Stocks went public on the JASDAQ Market (code 3725) on December 12, 2003.

President and CEO: Satoshi Ohshita

For more information, visit www.bandai-net.com

About Khazana

Khazana, Inc. was founded in Tokyo Japan in May 2004. Khazana is a tier one sales representative for Picsel in Japan, and operates as a licensee and partner distributor to the region. Khazana's vision is to enable the convergence of rich content and technology for the Japanese market.

CEO: Iku Mohamed