Curve Games Announces Major Partnership with Tencent's Yuan Meng Star in China

Curve Games :

London, UK – November 8th, 2024. Curve Games is excited to announce a partnership between No Brakes Games’ Human: Fall Flat (HFF) and Tencent's Yuan Meng Star which officially launches today, marking a significant milestone in the expansion of the beloved HFF brand in China. This partnership will introduce exclusive HFF cosmetics into Yuan Meng Star, offering players the chance to download and play as their favourite HFF characters for free.
 

Yuan Meng Star is Tencent's hero title, designed to captivate the next generation of mobile gamers in China. The inclusion of Human: Fall Flat alongside three other major IPs—Honour of Kings, Fall Guys, and Kung Fu Panda—is a testament to the game's global appeal and enduring popularity.
 

This collaboration marks an important step in Curve Games’ strategy to further expand the reach of Human: Fall Flat. By partnering with Tencent, one of the world’s leading game developers and publishers, Curve Games aims to further elevate the presence of Human: Fall Flat in the growing mobile gaming sector.

Glenn Wang, VP Publishing Asia at Curve Games, commented on the launch:

"We’re thrilled to see Human: Fall Flat join forces with Yuan Meng Star, a dynamic game that’s rapidly becoming a favourite among Chinese mobile players. This partnership not only strengthens the global reach of HFF but also highlights our commitment to bringing fun and creativity to new audiences. Working alongside Tencent on this project has been a fantastic opportunity, and we’re excited to see how players engage with this new in-game experience."
 

The partnership will offer players an immersive, playful experience as they explore Yuan Meng Star’s vibrant world, dressed as characters from Human: Fall Flat. As mobile gaming continues to surge in China, Curve Games is dedicated to delivering innovative experiences to both new and long-time fans of the HFF franchise.
 

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About Curve Games
Curve Games is a leading independent video game publisher, known for its dedication to working with creative and innovative developers worldwide. With a rich portfolio of successful titles like Human: Fall Flat, For the King II, and Dungeons of Hinterberg, Curve Games continues to push the boundaries of game publishing by bringing fresh, original games to a global audience.