Mobile marketing expert now on the team as VP of growth.
February 16, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: DREST
The world’s first interactive luxury styling game DREST today names Saikala Sultanova as VP of Growth. Saikala brings 11 years of mobile marketing experience in the gaming industry to DREST as the company looks to accelerate in 2022.
Saikala’s career to date spans senior UA and growth positions at some of the biggest and most successful companies in gaming, including Ubisoft Mobile, Product Madness and Space Ape Games to name a few. Adept at devising creative ways to support business growth across the complete marketing mix with a speciality in ROI driven performance marketing, Sultanova is perfectly positioned to scale DREST and confirm the company’s pioneering position in the luxury fashion, lifestyle and entertainment space.
Saikala will continue to contribute to UA Society, a not-for-profit organization designed to promote collaboration and expertise-sharing among mobile app growth professionals globally.
“Saikala is a dynamic, vibrant and powerful addition to our team, and the latest appointment in a series of key hires for DREST as we strengthen our leadership team to deliver continued innovation and global growth.” Sultanova joins Chief Technology Officer, Martin Robaszewski, who moved to DREST in June 2021 from Glu Mobile.
Lisa Bridgett, CEO, DREST
“Gamified luxury fashion experiences offer a plethora of creative opportunities and will be the future “hot potato” in gaming. I am excited and proud to be a part of the DREST journey, helping to drive the success of this innovative, multifaceted business, and I look forward to working with the greatest minds in luxury fashion. I know connecting fashion and gaming will be a lot of fun and I can’t wait to get started.”
Saikala SULTANOVA, VP of Growth, DREST
**ends**
FOR FURTHER INFORMATION PLEASE CONTACT [email protected]
ABOUT DREST
Feb 2022
DREST is the world’s first luxury RVR platform – where the real and virtual worlds intertwine and fashion meets fun. DREST is the leading fashion styling mobile game with creativity, user-generated content, shopping, entertainment and philanthropy at its core. Founded in 2019 by Lucy Yeomans, the award-winning former editor-in-chief of PORTER, NET-A-PORTER.COM and Harper’s BAZAAR UK, DREST opens the gamification portal to the luxury fashion industry and provides individuals everywhere the opportunity to play in this exciting world.
Building on proprietary avatar technology, DREST combines gamification, advertorial, e-commerce and data strategies as DREST partners with the ultimate in brands and talent in the fashion and entertainment industries - offering an unparalleled in-game experience. DREST holds the elements of metaverse at its core, providing the platform for user- generated content through its styling challenges, thus evoking the very best of user play that inspires virtual creations to become real, and rendering the real in the virtual world.
Featuring and working with over 250 luxury brands including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Chloé, Cartier, Burberry and Stella McCartney, DREST’s digital fashion assortment is provided by both Farfetch and brands directly, enabling users to seamlessly shop the in-demand pieces they have styled with virtually in real life.
In 2020 DREST introduced some of the most forward-thinking runway names as Supermodel avatars - Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine who are all advocates and key figureheads for important charities and movements to which DREST has pledged to raise awareness of and revenue matching 50% of the revenue earned by the Supermodels.
DREST also announced iconic talent, Mary Greenwell, as the game's Consultant Makeup Artist and acclaimed hair stylist, Sam McKnight, as the creator behind the Supermodels' exclusive virtual hair designs.
DREST is available for download on The App Store.
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