East Side Games Celebrates Pride Month by Welcoming RuPaul’s Drag Race S14 Winner Willow Pill to 'RuPaul's Drag Race Superstar' Mobile Game

East Side Games :

Vancouver, BC, May 28th, 2024 – East Side Games Group (TSX: EAGR) (OTC: EAGRF), a leading developer of mobile games, is proud to announce the integration of 'RuPaul’s Drag Race' S14 winner Willow Pill, who identifies as non-binary and transfemme, into their popular mobile game "RuPaul's Drag Race Superstar." This exciting collaboration comes as part of the studio's celebration of Pride Month, showcasing its commitment to inclusivity and diversity within the gaming community.


Players of "RuPaul's Drag Race" will have the opportunity to win an animated version of Willow Pill along with her iconic and fashionable outfits. Willow Pill's character will be prominently featured throughout the entire month of June, allowing players to experience her unique style and personality in the game.


"We are proud to feature the talented Willow Pill in our game. This partnership celebrates diversity and inclusion, showcasing the vibrant world of drag culture to our players during Pride Month," said Elin Jonsson, Chief Business Officer at East Side Games. "Willow Pill's presence in the game represents our ongoing dedication to creating a welcoming and diverse environment for all players. We believe that representation matters, and we are excited for players to engage with Willow Pill's character and story."


"I'm thrilled to be a part of 'RuPaul's Drag Race' in the mobile game by East Side Games and World of Wonder. It's a fantastic opportunity to share the joy and creativity of drag culture with players worldwide, especially during Pride Month. Representation like this is incredibly meaningful, and I'm excited for everyone to experience it." said Willow Pill.


The Willow Pill limited-time event in 'RuPaul’s Drag Race: Superstar' begins on June 6th. Link to DOWNLOAD the game HERE


RuPaul’s Drag Race: Superstar is a mobile app by East Side Games Group and Emmy-winning media company World of Wonder, inspired by the Drag Race global franchise.


ABOUT EAST SIDE GAMES GROUP


East Side Games Group is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio group’s entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: The Office: Somehow We Manage, Star Trek: Lower Decks – The Badgey Directive, Doctor Who: Lost in Time, RuPaul’s Drag Race Superstar and Trailer Park Boys: Grea$y Money.


We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities on LinkedIn, Twitter, Facebook, and Instagram.


Additional information about the Company continues to be available under its legal name, East Side Games Group Inc., at www.sedar.com.


ABOUT WORLD OF WONDER

World of Wonder (WOW) has reshaped international pop culture, earning 33 Emmys, inspiring two Oscars, creating global network WOW Presents Plus across 190 territories, and bringing drag culture to the world stage via RuPaul’s Drag Race and DragCon. SVOD WOW Presents Plus, the exclusive home to the global Drag Race franchise and hundreds of WOW Original series, saw 35M hours of content watched in 2023 with 77% subscriber growth in the same year. WOW’s pioneering television portfolio includes other smash-hit franchises like Million Dollar Listing. Their film division WOW Docs produces groundbreaking documentaries including Mapplethorpe: Look at the Pictures, Party Monster, and The Eyes of Tammy Faye. WOW also operates YouTube channel WOWPresents, music label World of Wonder Records, the WOW Podcast Network, and year-round international live events. Co-founders Fenton Bailey and Randy Barbato have been profiled in Variety’s Reality TV Impact Report and Hollywood Reporter’s Most Powerful Producers in Unscripted. Honors for their trailblazing work include the IDA Pioneer Award, Realscreen’s Global 100 list, Banff’s Impact Award, and the OUT 100. In 2022, World of Wonder was ranked #2 among film and TV powerhouses in Fast Company’s World’s 50 Most Innovative Companies.