Eidos appoints Taylor Herring Brand Communications to launch Tomb Raider Legend™: starring Lara Croft™

Author: Taylor Herring

6th January 2006 - Taylor Herring Brand Communications has been appointed by one of the world's leading interactive entertainment companies, Eidos Interactive, to manage the communications strategy and implementation for the forthcoming blockbuster video game 'Tomb Raider: Legend^TM', following a four-way competitive pitch.

With activity due to commence immediately, Taylor Herring Brand Communications will build hype and anticipation around the launch of the new game as well as awareness for the Lara Croft ^TM brand during its 10th anniversary year.

Launched in 1996, Tomb Raider^TM is one of the best selling videogame franchises of all time with over 30 million copies sold. Lara Croft^TM has transcended games, entertainment and technology in a way no other character has, including action figures, comic books, adventure novels, and two major motion pictures starring Angelina Jolie as Lara. 'Tomb Raider: Legend^TM' will be the seventh game of the franchise series and sees Lara Croft^TM return to her tomb raiding roots in a brand new 3rd person adventure.

This adds to what has already been a thriving first year for Taylor Herring Brand Communications. Launched at the beginning of 2005 as an off-shoot of successful media, music and entertainment PR firm Taylor Herring Public Relations, the company has already represented a number of high-profile brands and events including the MasterCard FIFPro World XI Player Awards, Who Wants To Be A Millionaire? Live, Leaders In London and the Mr Men & Little Miss.

Justin Crosby, Director of Taylor Herring Brand Communications says: "We are delighted to be working with Eidos on such a prolific brand as Tomb Raider. We have lots of exciting activity planned and we're looking forward to building a long-standing relationship with Eidos".

Chris Glover, Head of Communications at Eidos said: "Tomb Raider: Legend^TM is a unique property and we needed to make sure that we have a targeted communications programme to reflect this. 2006 will be the year where consumers are invited into the world of Lara Croft like never before, and we are working closely with Taylor Herring on some fantastic activity."

For further information and media enquiries please contact Naomi Segal at Taylor Herring Brand Communications on 0208 206 5151 or email [email protected]

About Eidos Interactive Ltd

Eidos Interactive Ltd is part of SCi Entertainment Group Plc (SEG) one of the world's leading publishers and developers of entertainment software. Following the acquisition of EIDOS Plc in May 2005, the Group has a valuable combined portfolio of intellectual property including: Tomb Raider: Legend, Conflict: Global Storm, Hitman: Blood Money, Total Overdose, Commandos Strike Force, Just Cause, Battlestations: Midway, Urban Chaos: Riot Response and Reservoir Dogs.