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Epic Awards Tally as Sony on Roll at D.I.C.E.

Omnipotence demonstrated by seven Annual Interactive Achievement Awards.

February 17, 2006

4 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Author: Sony

For Immediate Release

God of War takes top spot and six categories

Anticipation builds for the PAL release of Shadow of the Colossus with two awards

The year has started for Sony Computer Entertainment with an epic haul at the 9th Annual Interactive Achievement Awards. The members votes looked back to the title of 2005, God of WarTM, which picked up no less than seven awards including Game of the Year and Console Game of the Year - and looked forward to one of the most eagerly awaited titles of 2006, Shadow of the ColossusTM which arrived on shelf in PAL territories this week.

Shadow, with nominations in no less than seven categories, re-inforced its arthouse credentials seeing off strong opposition to take the Outstanding Achievement: Art Direction and Outstanding Achievement: Visual Direction Awards. The ceremony marked the end of a year which saw God of War sell its first million copies, enjoy a Platinum release and win Gamespot.com's 2005 PlayStation 2 Game of the Year and IGN's 2005 Game of the Year.

David Jaffe, creative director of SCEA Santa Monica Studios and the man behind God of War commented:

"God of War was a long time in the making, a project inspired by my first viewing of Raiders of the Lost Ark! But God of War is much more than a sit-back-and-watch action adventure; it is I hope for the players a true classic - a dark and brutal game with a strong story line that lets you be the ultimate anti-hero.

"The challenge for the industry today is to pull together the wealth of talent that we have. Talent in visual engineering, in art direction, in sound design, in music composition by focusing on creating excellent story lines and engaging roles. Only then will we start to realise the true market potential of gaming."

Fumito Ueda and Kenji Kaido, co directors of Shadow of the Colossus also attended the Awards. Ueda San added:

"Our work is clearly cinematic in scale, but it is about much more than that. We set out to create an environment and experience that capture the emotional impact and engagement that you get through living the experience. Our work goes into asking one question of the player - if they have what it takes not just to watch - but to perform. We look forward to hearing nominations for GDC."

Jaffe finished off by saying:

"God of War and Shadow of the Colossus make, at first glance, unlikely bed fellows. But when you look more closely you will see that they both drive forward the gaming experience: through the quality of animation; art direction; sound design; visual engineering and music composition. But most importantly they bring these attributes together in a well-considered framework driven by captivating story lines. This is where the future of the industry is to be found."

To find out more about the forthcoming PAL release of Shadow of the Colossus visit the dedicated website shadowofthecolossus.com or see God of War at godofwargame.com

For full Awards listing please visit: http://www.interactive.org/awards/IAA-9/winners.asp#1

-ends-

For further information please contact:

Jennie Kong ([email protected])

PR Manager

Tel: 020 7911 8176 Fax: 020 7734 4926

Sony Computer Entertainment UK Ltd

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, sales and marketing of PS one, PlayStation2 and PSPTM hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes games software for the three formats, and manages the third party licensing programmes for these formats in the PAL territories. At the end of December 2005, over 40 million PS one consoles had been shipped across these PAL territories, over 102 million worldwide. Between its European debut on 24 November 2000 and the end of December 2005, over 37 million PlayStation2 consoles have been shipped across the PAL territories, over 100 million worldwide, making it one of the most successful consumer electronic products in history. Between the launch of PSPTM in Japan in December 2004 and the end of December 2005, over 5 million PSP systems have been shipped across the PAL territories, over 15 million worldwide.

More information about PlayStation products can be found at www.playstation.com and www.yourpsp.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation and the PlayStation logo and PS one are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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