FLUID’S STUNNING 360° BRANDING CAMPAIGN FOR DEATHSPRINT 66 NOW LIVE

Fluid Design :

4th April 2024, Birmingham, UK: The entertainment industry’s leading full-service creative agency Fluid is the proud creator of the stunning creative campaign behind Secret Mode’s upcoming PC AAA release, Deathsprint 66. Hotly anticipated and darkly brutal, this ultra-violent PvP arcade racer fuses high speed on-foot combat and deadly obstacles, pushing the boundaries of entertainment in a dystopian, voyeuristic future.

From name ideation, logo and key art to exclusive announcement cover art for Edge magazine, through to website and trailer (with bespoke assets, created in Unreal Engine 5), Fluid’s specialist in-house teams took each touchpoint from concept through to delivery.


James Glover, Campaign Creative Director and Managing Director at Fluid said, “A 360° creative campaign for a major new IP requires the expertise, capability and creative excellence of a true full service agency. Secret Mode trusted Fluid to deliver an exceptional multi-channel campaign - and deliver we did.


Our strategic pillars underpin each creative touchpoint: a bold, innovative, clean aesthetic puts design front and centre, blending the iconic simplicity of a character-lead campaign with Deathsprint’s signature colour (Red 66, naturally), for a creative solution at the nexus of sport, sci-fi and lifestyle. Each deliverable executes our visual branding to stunning effect, ensuring cut through and consistency across a diverse range of media.”



Information about Deathsprint 66 can be found here: https://deathsprint66.com


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About Fluid


For almost 30 years, Fluid has provided the world’s most famous entertainment brands with beautiful, innovative creative campaigns.  
 
An international award-winning full-service agency, Fluid’s roster of clients includes giants from film, TV, music, games and the wider entertainment field. The company ethos - ‘Never Not Creating’ - ensures every project benefits from an ingrained passion for innovation, and an inventive vision, earning Fluid a global reputation for consistently evolving creativity. For more information visit www.fluidstudio.co.uk