Step into their first-ever purpose-built pop-up store
October 31, 2024
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Team Liquid :
London, United Kingdom – October 31, 2024 | Team Liquid and Intel invite both esports fans and technophiles alike to join them at the League of Legend’s World’s takeover at Intel’s first pop-up store in London. Adorned with screens from floor to ceiling and the latest Intel equipment, visitors to the store this weekend will be able to meet esports pro players, streamers, and Sex Education star Asa Butterfield! There’s something for everyone at this incredible event.
Intel is the first tenant of Future Stores’ innovative pop-up store on 95 Oxford Street, where the multinational tech company will be showcasing a dazzling display of AI technology. From Friday 1 to Sunday 3 of November, Team Liquid will takeover the store as part of the League of Legend’s World’s Championship. Whether playing against some of the world’s best esports players or watching Asa Butterfield stream with Nihachu, this shop promises a day out to remember.
To find out more about what to expect, check out the full breakdown of everything you can see at this immersive new pop-up:
Friday, November 1 (12pm - 6pm)
Meet and Greet (1PM-3PM): Meet the Team Liquid Honda League of Legends team
Play League vs a Pro or Creator (1PM-6PM): Win and you’ll get the chance to join Team Broxah and Team Mayumi in a showmatch!
Showmatch (5PM-6PM): Eight fans battle for victory on either Team Broxah or Team Mayumi in a gripping 5v5 live!
Saturday, November 2 (10am - 9pm)
Nihachu and Asa Butterfield Group Interview (10AM-1PM): Nihachu will be streaming live, welcoming a guest appearance from Sex Education’s Asa Butterfield.
Meet and Greet (1PM-2:30PM): Meet Team Liquid Honda League of Legends team
World Grand Finals Watch Party: Hosted by Team Liquid and Broxah, head down to watch the gripping League of Legends World Grand Final!
Sunday, November 3 (10am - 6pm)
Meet and Greet (1PM-2:30PM): Meet Team Liquid’s Honda League of Legends team
Not only will visitors get a chance to play against some of esports’ best players, with the opportunity to win great prizes, but there’s also plenty of Team Liquid merch to take home. From officially licensed Star Wars jackets to Team Liquid jerseys, there’s something for everyone, so come on down and see what all the fuss is about!
About Team Liquid
Team Liquid is an esports and gaming organization founded in 2000 in Utrecht, the Netherlands. The organization competes across multiple esports titles, including League of Legends, CounterStrike2, Dota 2, VALORANT, Mobile Legends: Bang Bang, and more. With over $49M in prize money won from over 7000 tournaments throughout its history, Team Liquid is the most successful esports team in the Western market in terms of competitive achievement, esports viewership, and fan engagement.
In addition to its premier esports team franchises, Liquid Enterprises operates various business units created to complement its athletic brand. This includes a white-label apparel business, the world’s most popular esports wiki Liquipedia, and a full-service white-label agency. Team Liquid operates in North America, Latin America, Europe, and South East Asia — a global footprint befitting the world’s biggest esports team.
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