Partnership Agreement With Boost Mobile™ Allows Gameloft To Access 1.2 Million New Subscribers
April 18, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Gameloft | NEW YORK - April 15, 2005 - Gameloft®, a leading developer and publisher of video games for mobile phones, announced today a partnership agreement with Boost MobileTM, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market. The agreement allows Boost Mobile's 1.2 million customers to download and play a wide range of Gameloft titles.
The youth market makes up a significant percentage of Gameloft's target audience. The partnership agreement complements the company's marketing strategy and adds to its growing distribution network.
"We're very excited to be partnering with a premier wireless provider like Boost Mobile," said Michel Guillemot, Gameloft's President and CEO. "This agreement will enable Gameloft to further expand into the North American mobile gaming market and reach youth consumers whose buying power has increased considerably."
Boost MobileTM customers select the following award-winning Gameloft titles they want on Boost LIVETM, an ever-growing catalog of wireless entertainment content from Boost, and then purchase them over the air directly from their Boost MobileTM pay-as-you-go phone using existing call credits:
Might and Magic® - Fight monsters, cast spells in this epic journey to save humankind. Voted Best Mobile Game at SpikeTV's Video Game Awards and Best Adventure Game at the 2005 Mobies Awards.
Prince of Persia: The Sands of Time - Battle sand creatures and restore the kingdom back to normal. Won Best Mobile Game at the Mobies 2004 Awards.
Prince of Persia Warrior Within - Journey with the Prince again as he fights the Empress of Time to save the world. One of the most downloaded games on top gaming sites. Won Best Platform Game at the Mobies 2005 Awards.
VANS Skate & Slam featuring Geoff Rowley - Work to become a famous skater by using skillful tricks and maneuvers. Will you be the next Geoff Rowley?
Asphalt: Urban GTTM - Swerve through dips, inclines and curves to cross the finish line in one of the finest racing games of all time.
Block Breaker DeluxeTM - A new twist on the traditional wall breaker classic.
Chessmaster® - Not your boring chess match, this game is a fun challenge coupled with original gameplay.
Tom Clancy's Rainbow Six® 3 - Another award winning game from the Tom Clancy series. Be part of the Rainbow Six squad as you fight terrorists and save hostages. Won Best Mobile Game at E3 2004 and Best Strategy Game at the 2005 Mobies Awards.
Tom Clancy's Splinter Cell® Pandora Tomorrow - Prevent a biological disaster by fighting terrorists in the next chapter of the exciting Splinter Cell series. Nominated for Best Platform Game at the Mobies 2005 Awards.
Vijay Singh Pro Golf 2005 - Golf with or against Vijay Singh at the most exclusive resort money can buy.
Applications have a one-time, unlimited use fee that varies in price from $2.99 to $6.49. More titles will be released in the forthcoming months.
About Gameloft
Gameloft is a leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of mobile handsets with this technology is anticipated to exceed one billion units in 2007.
Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, Paramount Studios, Dreamworks, Vans, Vijay Singh, Derek Jeter and Geoff Rowley allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and Siberian Strike.
Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 65 countries.
Gameloft has worldwide offices in New York, San Francisco, Montreal, Paris, London, Düsseldorf, Milan, Barcelona, Beijing, Tokyo and Hong Kong. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GFT.PA)
For more information visit www.gameloft.com.
Press contact:
Sanette Chao
Communications Manager
45 West 25th Street, 9th Floor
New York, New York 10010
Tel: 212-994-2495
Fax: 212-414-1460
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