GANGSTAR VEGAS HOSTS IN-PLAY
March 1, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Gameloft
LONDON, PARIS & NEW YORK - 1 March 2022 Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has teamed up with Gameloft for brands, to bring In-Play ad technology to some of the publisher’s best-known mobile games. Gangstar Vegas, one of the opus from the famous franchise Gangstar, will be the first to feature Admix In-Play ads. Brand campaigns will appear natively across virtual billboards and street signs during gameplay to protect and enhance player experience. Initially an Android launch, the activity will expand to iOS later in 2022. Gangstar Vegas has had over 150m downloads and counting. Admix will be serving 200 ad placements within the series.
Romain Devichi, Global Advertising Specialist at Gameloft for brands, commented: “We’re thrilled to be working with Admix to deliver seamless open world experiences, which are enriched by utilizing Admix’s advanced and scalable In-Play tech. Thanks to this partnership, Gangstar Vegas will offer an immersive experience with game players at the same time that offers brands the best in-gaming advertising environment. Admix’s tech stack has proven to deliver what our creative and strategic vision had in mind.”
Stefan Adamczyk, VP Global Partnerships, Admix, commented: “Gameloft is an iconic games publisher and we’re buzzing that they’ve chosen to feature Admix In-Play ads in some of their greatest titles in their portfolio of chart topping app store hits with In-Play. Creating and protecting an ideal player experience is vital not just for successful games, but for advertisers too, which is why non-intrusive ad formats are thriving.”
Gameloft for brands offers leading advertising and gamification solutions to help brands better connect with their audiences. Through interactive content and immersive experiences supported by its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency and safety. Admix has led the way for non-intrusive In-Play ads in mobile games since 2018 and recently established its technology in the metaverse, creating programmatic NFT replicas of famous Ocean Outdoor advertising sites within Somnium Space.
Ends
For further information, interviews and exclusive thought leadership content: Raptor PR for Admix
Rosie Lumley [email protected]
About Admix
Admix is the hypergrowth technology company guiding brands into gaming and the metaverse. We pioneered In-Play, the tools to power the creator economy through non-intrusive product placements for all forms of digital content. Admix is a major investor in and developer of digital real estate, as well as a creator of captivating metaverse experiences. Founded in 2018 by Samuel Huber and Joe Bachle-Morris, Admix has raised $37 million in funding and works with over 300 gaming and virtual-world experiences such as Somnium Space, as well as 500+ advertisers such as Calvin Klein and McDonalds. Follow Admix on Twitter and LinkedIn.
About Gameloft for brands
Gameloft for brands offers leading advertising and gamification solutions to help brands better connect with their audiences. Through interactive content and immersive experiences supported by its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency and safety following MOAT’s standards. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ferrero, Ford, FOX™, Automobili Lamborghini, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world and our work has been honored with over 50 awards from various marketing organizations.
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