"Global eSports partnership" signed, sealed and delivered between European group and audio brand.
February 15, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: EPOS
Copenhagen, Denmark – February 15, 2022 - Heroic Group, a leading European esports organization, is proud to announce a strategic partnership with one of the leading premium audio brands in the world, EPOS. EPOS will provide Heroic with the best audio equipment to continue delivering top performance across all game titles. The partnership covers EPOS’s top of the line headsets, microphones and as well as other audio peripherals to equip Heroic’s headquarters, content studios, and boot camp facilities.
As part of the agreement, Heroic will carry the EPOS logo on its jersey and other stage wear as a main sponsor, bringing the EPOS brand and power of audio to millions of esports enthusiasts worldwide through its participation in world’s most elite leagues and tournaments. During EPOS’s product development, Heroic pro players participate as testers in a special program, working closely with EPOS engineers and giving feedback to new products. EPOS and Heroic will also jointly produce content around Heroic’s pro teams, showcasing how great audio peripherals enable players to perform at their best.
“One of the most important pieces of equipment a professional esports player need is a great headset. We love that EPOS has such a sophisticated portfolio of audio products and innovative technology.” Says Oliver Valsgaard, Head of Esports at Heroic. “We are also looking forward to working closely together with EPOS, to constantly developing better audio experiences for all gamers and esports players out there”
“In esports info is everything, therefore sound is everything. Hearing the opposing team before they hear us is a huge advantage. A second extra to prepare. To strategize. Call plays. Pre-aim. Good vs bad sound is the difference between winning and losing. That’s why we’re happy to welcome EPOS as a new sponsor. This partnership will help us bring our game to the next level and give us a competitive edge” says René “TeSeS” Madsen, professional CS:GO player for Heroic.
EPOS will become another major partner for Heroic, following the likes Red Bull and Aker Biomarine, as Heroic continues to grow its partnership slate with great brands to supercharge its pro teams this year. When entering the CS:GO, PUBG and Rainbow Six pro scene, great audio is key in order to pick up on all audio cues and thereby be one step ahead of your competitors at all times. By partnering up with EPOS, Heroic’s pro teams can strive for perfection as EPOS’ premium audio equipment allow for unlocking their full potential.
Isik Aysev, Chief Commercial Officer for Heroic, said: “I am thrilled to kick off our partnership with EPOS, as part of our strategy to build authentic and sustainable partnerships to grow the esports ecosystem. Signing a premium brand like EPOS is always a great opportunity for us to provide value to our players and to our fans.”
Maja Sand-Grimnitz, Director of Global Marketing, Gaming at EPOS, said: ” We’re really excited to start our partnership with Heroic and provide their players with premium audio equipment for gaming. As two strong brands with roots in Denmark, Heroic and EPOS brand are a great fit, and we are looking forward to unleash the power of audio and support Heroics journey to the top this year.”
About Heroic Group
Heroic Group is a leading European esports organization with roots in Nordics, with five pro teams at elite level in five different game titles, reaching millions of viewers globally. Founded in Denmark in 2016 as a promising challenger in the professional esports scene in Counterstrike: Global Offensive, the organization currently competes in leading titles such as Counterstrike: Global Offensive, PUBG, Rainbow 6, Rocket League and Sim Racing.
Heroic Group is headquartered in Oslo, Norway, with rosters including players and coaches from Denmark, Norway, Sweden, Finland, Netherlands, UK and among other European countries.
Find more information about Heroic Group at www.heroic.gg
About EPOS
Established upon the former successful joint venture between audio specialist Sennheiser and the world-leading hearing technology group Demant, EPOS designs, manufactures and sells pioneering high-end audio and video solutions for business professionals and serious gamers.
EPOS audio is engineered to bring forward every important sound cue to provide that ultimate gaming experience. Immersive sound that cuts out the rest of the world and transports you into a different reality.
Owned by the Demant Group and with headquarters in Copenhagen, Denmark, EPOS builds on more than 115 years’ audio expertise and operates in a global market with offices and partners in more than 60 countries.
Alongside own-branded premium audio and video solutions, EPOS sells co-branded EPOS I SENNHEISER products under a trade license agreement with Sennheiser.
Find more information at www.eposaudio.com
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Heroic PR Contact:
Stian Fosse
[email protected]
EPOS PR Contact:
Michael Henning Jensen
[email protected]
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