One-Month Campaign, 3/10-4/16, to Channel the Competitive Spirit of Interactive Entertainment into Positive, Social Goals
March 8, 2006
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: iGames
FOR IMMEDIATE RELEASE
Prizes to Include Flat Panel Monitors, Speakers and Other Great Gear
Mountain View and Santa Cruz, CA, March 7, 2006 - iGames, the world's premiere game center organization, and NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processing technologies, today announced their first-ever month-long charity ladder to be held from March 10th through April 16th at 300 iGames and NVIDIA Game Center Alliance member centers across North America to benefit the Get-Well Gamers Foundation, a California-based public charity dedicated to bringing electronic entertainment to children in healthcare facilities.
"Our goal from the outset has been to promote the social aspect of video games," said Mark Nielsen, Executive Director of iGames. "With this latest campaign, we will be extending that dedication into the pro-social realm, which is not only just the right thing to do from a moral standpoint, but a natural and positive step for both iGames and for this industry."
"We have long admired the work of the Get-Well Gamers Foundation," said Phil Scholz, NVIDIA Consumer Marketing Programs Manager. "It's going to be great working with them for the first time, particularly with a long-standing supporter like iGames. Unlike many other organizations, the wonderful aspect of Get-Well Gamers is that you can tangibly see the results of your donation, be it in terms of time, money or product."
"It's been great organizing this campaign with iGames and NVIDIA," said Ryan Sharpe, President of the Get-Well Gamers Foundation. "Between iGames' wonderful efforts at organizing and mobilizing their network of game centers and NVIDIA's incredible generosity, we know that this campaign is going to be a big success for both our organization and, more importantly, for the very sick children whom we gladly serve."
As with the more than 200 events that iGames hosts per year, the charity ladder will draw upon the competitive and socially oriented nature of the iGames community to drive participation and raise awareness and resources for this most deserving charity. How it will work is on a "ladder" model, with points assigned to specific actions:
Point Assignment
50 Points for every ½ hour of time donated at GWG hospital.
25 Points for confirmed hospital sign-up
5 Points for hospital contact not resulting in a sign up
5 Points for every $1 of product donated (includes shipping costs for GCO to send products to GWG)
5 Points for every $1 of money donated by fund-raising efforts by the centers
2 Points for displaying GWG banner on Center Web site / Front page
At the end of the competition, those centers with the most points will be awarded special prizes courtesy of NVIDIA's Tradeshow and Events Team. This high-quality equipment was used at NVIDIA-attended tradeshows in the past couple years and NVIDIA is happy to pass the torch its game center partners.
FIRST PRIZE:
15 NEC Flat Panel Monitors
15 Pro Media GMX 2.1 Speakers
15 Ben Q Keyboards
SECOND PRIZE:
2 NEC Flat Panel Monitors
7 Pro Media GMX 2.1 Speakers
10 Ben Q Keyboards
THIRD PRIZE:
Steering Wheels (Momo Style racing)
1 Joy Stick
To find out how you can get involved, or to make a tax-deductible donation, please contact Get-Well Gamers directly at [email protected] or (714) 293-8480. You can also visit them online and make a PayPal contribution at www.get-well-gamers.org. For more information on this and other iGames events, including sign-up details or to locate an iGames center near you, visit www.igames.org or contact the iGames events team at [email protected].
About iGames
iGames, Inc. offers a wide range of services to help independent and franchised game centers. iGames' mission is to promote and develop the growth of the game center industry. Its services unite game centers with the goal of establishing them as the driving force enabling the interactive entertainment industry to become the number one form of entertainment around the world. iGames has established strong relationships with industry leaders to provide a wide variety of products, services and programs to member game centers and gamers including software licensing, hardware discounts, exclusive game premiers, tournaments, and leagues. Today the company counts well over 500 centers and 1.2 million gamers, initiating and co-organizing more than 200 events a year. To learn more about iGames, go to www.igames.org.
About NVIDIA
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.
About Get Well Gamers:
The Get-Well Gamers Foundation is a California-based 501 (3)-certified public charity dedicated to bringing electronic entertainment to children's hospitals for the benefit of entertainment and pain management since 2001. To date, the Get-Well Gamers Foundation counts 32 medical facilities in 19 states as members. For more information, and to find out how you can get involved, please visit www.get-well-gamers.org.
Press Contact:
Bill Lessard
iGames
(914) 476-6089
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