JENSON BUTTON WINS ITALIAN GRAND PRIX… …ON NEW TIGER TELEMATICS GIZMONDO GAMING DEVICE!
The Black Eyed Peas will produce the original score in racing game endorsed by the hottest property in Formula One
September 1, 2004
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Gizmondo :
London, September 1st 2004. Tiger Telematics, Inc. (TIGR). Fasten your seatbelts, Jenson Button is set to launch the world's fastest ever racing game along with Gizmondo, the world's highest ever performance handheld gaming device! Like the Grand Prix races Jenson competes in, Chicane will be a high-speed, high-impact racing experience that will squeeze every last drop out of Gizmondo's outstanding performance capabilities.
Button, who is lining up for BAR Honda in next weekend's Italian Grand Prix at Monza, said: "Anyone who has ever wondered what it feels like to be behind the wheel of a racing car will love Chicane. It's as close as you'll get to the real thing and matched with Gizmondo's gaming performance, it will certainly get the adrenalin pumping!"
This exclusive collaboration will allow gaming enthusiasts to race either as or against Button in this ultra-realistic, 3D game based on arcade style racing. The much-anticipated Gizmondo will bring the speed and graphics of Chicane to life, and as it is BluetoothTM enabled, it will allow up to four players to pit their skills against each other with unparalleled ease.
Both novices and experts alike will be able to custom-build cars to suit their needs so each individual can enjoy the ultimate racing experience. Three modes of game play will push the car and driver to their limits, and original circuits have been specifically designed to maximise the performance of the Gizmondo device.
"Jenson's new game, mixed with the unrivalled performance of the Gizmondo device, offers a pure 3D driving experience to the on-the-go gamer. This will completely revolutionise the way people view portable entertainment," says Thomas Fessler, CEO, Handheld Games, who is developing Chicane drawing on Button's trackside experience.
In another world exclusive for Gizmondo, Will.I.Am of The Black Eyed Peas, along with the Will.I.Am Music Group, is to produce the original score for Chicane.
"The way in which Jenson Button has fought off fierce competition so far this season has been amazing and we at Gizmondo would like to follow suit. Just as Jenson and Will.I.Am are at the very top of their fields, Gizmondo soon hopes to join them," said Carl Freer, MD of Gizmondo Europe Ltd.
Gizmondo is a powerful wireless handheld mobile multi-entertainment device, due to hit UK stores at the end of this year. As well as being a cutting edge gaming facility, the device, built on the Microsoft Windows CE.NET, also acts as an MP3 player, video player, multimedia messaging unit, digital camera and has a GPRS connection.
-ENDS-
Notes to editors:
About Tiger:
Gizmondo Europe Ltd is a series of owned subsidiaries of Tiger Telematics Inc (NASDAQ: TIGR.PK) and is the maker of Gizmondo, a next-generation mobile entertainment device. Set to launch in the UK in 2004, the gaming device includes in-built music, video, messaging and picture functions.
Tiger is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries.
About Handheld Games:
Handheld Games, founded by Thomas Fessler in 1998, is a leader in the Next-Generation of development for Portable Entertainment. Based in Mill Creek Washington, Handheld Games studio focuses their development efforts on the creation of Award Winning "AAA" licensed content for the on-the-go gamer.
For further information on Gizmondo please contact:
UK Media:
Joss Hastings/George Warren
+44 (0)20 8741 1123
Patrik Wallgren, Head of Global Public Relations
+44 7813 64 77 52
Mike Carrender, CEO
Tiger Telematics, Inc.
+1 904-279-9240
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