Show talent Cillian Murphy and Paul Anderson voice their roles for the iconic series’ debut in virtual reality
February 11, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Maze Theory
London, UK - 9th February 2022 - Digital entertainment studio, Maze Theory, and global distributor and content creator, Banijay, in collaboration with Peaky Blinders’ official brand and series owner and series producer, Caryn Mandabach Productions, are proud to announce the launch of the first virtual reality game inspired by the BAFTA-winning drama in 2022.
Peaky Blinders fans and VR enthusiasts can – for the first time – infiltrate the Peaky Blinders underground world, coming face-to-face with much-loved and much-feared characters such as Tommy Shelby (voiced by Cillian Murphy) and Arthur Shelby (voiced by Paul Anderson), as well as host of other brand-new characters.
The game is an authentic, embodied experience set in an atmospheric 1920s England. Players will choose their path in moments of subversion, wish fulfilment, narrative intrigue, and gripping set pieces, to see how the story will play out.
Ian Hambleton, Maze Theory, CEO, says: “For the first time, fans will have access to believable and responsive characters from Peaky Blinders, coming face-to-face with Tommy Shelby and encountering first-hand some terrifying situations. It’s an intense and thrilling experience.”
He adds: “At Maze Theory, we’re committed to pushing the boundaries of entertainment and creating highly innovative fan and gaming experiences. We’re very excited to be giving fans and VR enthusiasts access to the Peaky Blinders’ world, transporting them back to 1920s Birmingham and putting them in iconic locations such as The Garrison and Charlie’s Yard.”
Lex Scott, Commercial Director, Gaming & Gambling at Banijay Brands comments: “With huge anticipation for the upcoming series, the Peaky Blinders brand is stronger than ever, and this is a fantastic addition to its extensive portfolio. Peaky Blinders: The King’s Ransom is an exciting, authentic, and totally unique game that takes the immersive experience for fans to a whole new level.”
Jamie Glazebrook, Executive Producer of season 1 – 6 Peaky Blinders, Caryn Mandabach Productions said: “Maze Theory has brought the world of Peaky Blinders to life in an entirely new way. Now you have the chance to walk the streets of Small Heath alongside the Shelby family. I can’t wait for the fans to experience this.”
Peaky Blinders: The King’s Ransom delivers…
About Peaky Blinders
Peaky Blinders was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). The multi award-winning BBC One series is produced by Peaky Blinders’ official series and brand owner, Caryn Mandabach Productions, and co-produced with Banijay’s Tiger Aspect Productions. Series 1 to 5 are available on BBC iPlayer and Netflix. Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix including in the U.S.
The Peaky Blinders brand enjoys international success across multiple categories including gifting, live experience, apparel, accessories, and essentials. Officially licensed products are proving a hit with consumers and retailers, with over 40 licensees across multiple territories.
About Maze Theory
Maze Theory is an immersive gaming studio led by experienced industry veterans from top entertainment companies including Activision, Sony PlayStation, Oculus, EA, Disney, BBC, Channel 4, Output Group and more.
Recent expansion has seen the business grow to over 40 people with the team comprising multiple award-winning developers and creatives. The studio believes in delivering unforgettable stories through innovative, multi-tech and multi-platform narrative experiences that go beyond mere gaming and re-define the future of entertainment.
The leadership team comprises Ian Hambleton (CEO), Geoff Heath (Chairman), Russell Harding (Studio Director) and Penrose Tackie (COO).
The game portfolio includes the first ever Doctor Who VR game Doctor Who: The Edge of Time and award-winning found-phone horror game Doctor Who: The Lonely Assassins, which launched this year to massive critical acclaim, heralded as ‘the best Doctor Who game ever’.
Maze Theory are also developing their new VR game ENGRAM, with more soon-to-be announced projects are in the pipeline.
For more information visit:
https://www.maze-theory.com/
About Banijay
Banijay stands as the largest international content producer and distributor; home to over 120 production companies across 22 territories, and a multi-genre catalogue boasting over 100,000 hours of original standout programming.
A collective of creative entrepreneurs, the group represents some of the biggest global brands including Survivor, Big Brother, Peaky Blinders, Temptation Island, MasterChef, Wallander, The Kardashians, Mr Bean, The Wall, Hunted, Black Mirror, Extreme Makeover: Home Edition and Deal or No Deal among others. Imagining and delivering high-quality multi-genre IP that was born locally and travels globally, the business offers the best stories told the best way.
Built on independence, creative freedom, entrepreneurialism and commercial acumen, the company, launched in 2008, operates under the direction of Chief Executive Officer, Marco Bassetti.
About Caryn Mandabach Productions
Caryn Mandabach Productions is an independent television production company which produces and owns the BAFTA winning drama Peaky Blinders. In addition to the critically acclaimed series, the company’s oversight includes all development and licensing of the eponymous Peaky Blinders brand. Founded by Emmy-winning US producer, Caryn Mandabach, whose prolific career includes the creation of iconic titles such as Roseanne, Third Rock from the Sun, That 70s Show and Nurse Jackie, the company continues to distinguish itself through the development and production of ground-breaking, culturally relevant content that is consistently part of pop culture vernacular.
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