Online revamp heralds arrival of Spring/Summer 2005 range of retro games clothing.
February 7, 2006
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Modiphius
Joystick Junkies, the British streetwear label, which has turned world famous 80's video games in to fashion icons, begins delivery of its Spring-Summer 2006 range to stores next month alongside the launch of their new website at http://www.joystickjunkies.com
Continuing with the ever popular vintage video colours Joystick Junkies has added a new super soft washed out vintage line featuring distressed prints inspired by some of the most culturally influential and almost mythical names from the dawn of video games pop culture.
The new line features designs based on the Arcade Asylum, which dealt with celebrity video game addiction and boasted an achingly hip clientele that would put the Betty Ford to shame, Big Al's video games bar that saw more sex, drugs and rock'n'roll than the dressing rooms at the Hollywood Bowl, not to mention the sophisticated Miami Video Games events, the crazy athletic team at Berkley School of Video Games, the infamous jet set Class of '78 and Hollywood's Trueplayerz who were the real rock stars of video games.
Blazing a trail at the forefront of the fast growing video games pop culture movement Joystick Junkies has tapped in to a fashion market that dwarfs snow, skate and surf put together whilst continuing to offer designs that appeal to the lifestyle streetwear market. Many people will recognise classic retro names such as Chopper Commandoes, Robotron, and Gauntlet, which are re-interpreted in the range for those with memories of their pixellated adventures or just wanting a slice of the 80's.
This season, the girls are also getting in on the digital action, with a capsule designed for the modern urban adventurer with super soft vintage washes and bright retro prints designed to capture the essence of 80's electric love.
Joystick Junkies are now producing their clothing overseas, resulting in a new range that is as high quality as any other major fashion brand. Pre-shrunk, vintage washes, appliqués, distressed prints and a superior fashion fit make this season's collection a must have for any 80's, video game or fashion aficionado.
Joystick Junkies is defining the look of the modern urban retro man so come and see why we're one of the most unique British fashion labels to hit Europe in the 21st Century. http://www.joystickjunkies.com
For more info [email protected] or ring +44 207 486 6641. High res images are available.
Joystick Junkies. Built for the future. Enjoy forever!
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