Signed up to help out with TruePlayerz.
September 6, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Modiphius
LONDON - 06/09/05
British fashion label Joystick Junkies is proud to announce a media partnership with Future Publishing's GamesMaster magazine and GamesRadar.com site to support the Trueplayerz series of charity videogame tournaments.
Sponsored by UKOnline and featuring the launch of TMF's new show GAME ONE, Trueplayerz offers everyone the chance to play games, score great prizes and win cash for the charity of their choice.
The events bring together people from across the country to play on the latest games whilst enjoying Joystick Junkies fashion shows, live bands, top DJs and much more. The unique concept behind Trueplayerz is that the winner of each tournament decides where the money goes. It's as simple as that.
"The US market is well ahead of the UK in providing gamers with regular tournaments to practice for, meet their friends and win prizes at. With Future Publishing's support we'll be able to build Trueplayerz in to a regular event for the UK gaming community which also has a really positive message for the industry." commented Chris Birch from Joystick Junkies.
GamesRadar.com and GamesMaster Magazine will both be providing regular editorial coverage each month to support the events. Robin Alway, Editor of GamesMaster, said "Our readers are the most passionate gamers you'll meet so they're going to jump at the chance to test their skills, get money for charity and, of course, show everyone how damn good they are."
The Trueplayerz events are being held at The Marquee Club in London's Leicester Square on Sunday the 25th September, Sunday 23rd October and Sunday 20th November. Players will be competing on some of the biggest new games covering action, football and driving so there's something for everyone to show off their skills.
Trueplayerz has already garnered support from some of the biggest names in the games industry, which are generously donating great prizes for winners of heats throughout the day.
Sign up to one of Trueplayerz coveted tournament slots at www.JoystickJunkies.com or email [email protected] for details. There are only limited places so get your name down quick for a chance to win a year of UK Online's 8 Mb broadband service plus some top gaming prizes and cash for the charity of your choice.
It only costs £5 to enter the tournament or £3 for spectators (fees payable on arrival) but even if you're not a gaming expert, come down anyway - it's all for charity after all and there's a special prize for the gamer with the biggest crew!
There will be added entertainment during the day including side games, retro classics, a fashion show of Joystick Junkies new video games inspired clothing and an after party at the Marquee Club after the tournament final.
Stay tuned to www.joystickjunkies.com for the latest news on Trueplayerz!
For media enquiries please email [email protected] or tel: +44
207 486 6641. www.joystickjunkies.com
EVENT DETAILS:
Dates: Sunday 25th September, Sunday 23rd October and Sunday 20th November
Location: The Marquee Club, Leicester Square, London
Nearest Tube: Leicester Square, Northern Line
Schedule:
Doors: 10.30am
Daytime tournament: hourly heats from 11am-6pm
Grand Final 7pm and Awards 8pm
After party: 8.30pm-1am
Entry: £5 to play in tournament, £3 for spectators (payable on arrival)
After Party: £5 (free entry to after party for competitors and spectators)
Please note all door proceeds go to the charity of the winner's choice
The event is open to all ages, however you will need proof of age to compete on some games
Sign up to play at www.joystickjunkies.com or ring 020 7486 6641 10am-6pm Mon-Frid
MORE INFORMATION: www.joystickjunkies.com email [email protected] or ring 020 7486 6641 10am-6pm Mon-Frid
About Joystick Junkies - www.joystickjunkies.com
British clothing label Joystick Junkies has taken world famous icons, such as Space Invaders, from the dawn of video games and turned them in to fashionable designs for the modern day adventurer. Ultra soft vintage washes and bright retro tones, distressed prints and subtle video games references help create a truly lifestyle approach to the world's fastest growing youth market. Joystick Junkies is not just about fashion, their popular club nights and parties have already spread from London to LA, the team are managing the community of girl gamers, PMS Clan and JoystickJunkies.com is a focal point for the fast growing video games pop culture phenomenon.
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