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JOYTECH Name Spain as 'Port of Call' For Portugal

Joytech peripherals to reach more Iberians than ever.

April 27, 2005

2 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Joytech | Windsor, England - April 27th 2005

JOYTECH Europe Ltd, a division of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and leading designer and manufacturer of third party video game peripherals, today announced distribution of JOYTECH products throughout the Portuguese territory.

Currently distributing the JOYTECH range throughout mainland Spain, Take-Two Interactive Spain has now begun to introduce the JOYTECH range throughout Portugal.

Jasón García, Product Manager for Take-Two Interactive Spain commented, "We have worked hard to promote JOYTECH as the premier choice of video game accessories throughout Spain, and have thus far been delighted at the enthusiastic response shown by retail and consumer alike. By expanding into Portugal we look forward to introducing Europe's highest quality brand of video game peripherals to an even wider gaming audience"

Pelle Lundborg, International Business Development Manager for JOYTECH Europe commented, "Take-Two Interactive Spain has been extremely successful in introducing our products to a Spanish audience, and are confident that they will show similar levels of success in Portugal. As our business continues to grow, we are committed to expanding our customer base and ensuring that we fulfill the high levels of service, value and quality that retail and consumer alike expect of a Take-Two company."

JOYTECH - Live the Game.

For further information:

Alex Verrey, PR and Communications Manager -JOYTECH - +44 (0)1753 496 707

Jasón García, Product Manager - Take-Two Interactive Spain - +34 91 636 39 25

For further information on JOYTECH peripherals, please visit: www.joytech.net

JOYTECH Europe is a fully owned subsidiary of Take-Two Interactive Software

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSPTM handheld entertainment system, Xbox®, Nintendo GameCubeTM and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands) and Auckland. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

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