Lee Jeans stumping up prizes.
April 8, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Video Gamers League | Orlando, FL - April 7, 2005 - Lee® Jeans is bringing their style to video gamers throughout the U.S., via their sponsorship of the National VGL Video Gaming Tournament. Lee® will be outfitting the weekly winners of each market tournament beginning this weekend.
Lee® has signed on as an official sponsor for the first tournament season, which runs through July 30, 2005. Janet Catinna, Vice President of Turn-Key Marketing Services, Inc. in Orlando developed and brokered the sponsorship.
"Lee® Jeans wanted to reward our gamers for their skill in this sport", said Catinna. Lee® is awarding 385 prize certificates with values between $25.00 and $300.00.
Lee® Jeans parent company, the VF Corporation is the largest publicly held apparel company in the world. It is traded on the New York Stock Exchange under the symbol VFC. Lee®'s products fall under the Lee® Jeans, Lee®Riveted, Lee® Dungarees, One True Fit®, Lee® 1889 and Lee® Pipes brand names. You can visit their website at www.leejeans.com.
The national tournament, which is made up of two tournament seasons, is produced and managed by the Video Gamers League (VGL) of Dallas, TX and Turn-Key Marketing Services, Inc. of Orlando, FL. Scion dealerships throughout the country will host 112 qualifying tournaments each season. Following the local tournaments, winners will advance to regional tournaments taking place in New York, Los Angeles, Dallas, Orlando, San Francisco, and Chicago. Each season, winners of the regional tournaments will advance to the national championships to compete for cash and prizes, including certificates for Lee® Wear, with the national champions winning cash and a 2005 Scion xB.
Launched in 1999 by Jeff Gross, Video Gamers League (VGL) was the first organization to advance console gaming competitions to the level of a professional sport. The first VGL tournament was held in Dallas Texas in November 1999. Players can go to the VGL website at www.vgleague.com for tournament dates and locations and to pre-register.
Turn-Key Marketing Services, Inc. is the exclusive sponsorship and event-marketing firm representing the VGL. In addition to VGL, Turn-Key develops events and brokers sponsorships for a variety of national and regional events and corporations. Additional information is available on their website at www.sponsorshipsforsale.com.
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