Recent survey shows 30% more individuals copying video games in 2004 than 2003
March 9, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Macrovision | SAN FRANCISCO, Calif. (Game Developers Conference)-March 9, 2005-Macrovision® Corporation (Nasdaq: MVSN), the world's leading supplier of content and software value management solutions, today announced that the company will co-host a second installment of the popular "Hacker University" program, launched at E3 last year. Rob Ellison, director of product management at Macrovision, and Steven Davis, CEO at SecurePlay, will speak at "HackU: Beat the Hackers at Their Own Game" in San Francisco at this year's Game Developers Conference on March 10, 2005. A Macrovision PC game pirating white paper will be available for those who attend.
The session will cover new video gamer survey statistics that show a significant rise in illegal copying and downloading of PC and console video games, and translate that trend to revenue loss in the games industry. The presentation will also address techniques used by hackers and explain how game developers and publishers can battle this growing threat.
"Our study shows that most people that obtain an illegal copy of a video game would have bought it if it hadn't been so readily available for free on peer-to-peer networks and websites or so easily copied from friends," said Rob Ellison of Macrovision. "This session will explore the real impact of illegal copying and hacking today and offer insight into some of the tricks and techniques that hackers use to crack game code, and ways you can protect your games."
SESSION: HackU: Beat the Hackers at their Own Game
PRESENTER: Rob Ellison, Direct of Product Management, Macrovision
DATE: Thursday, March 10, 2005
TIME: 10:30-11:30 a.m.
LOCATION: The Moscone Center, San Francisco, California
The "HackU: Beat the Hackers at their Own Game" Session is co-hosted by Macrovision and SecurePlay.
About SafeDisc Advanced
SafeDisc Advanced is a security solution for interactive software applications. It delivers a tenacious defense against unauthorized disc replication or code manipulation while giving maximum playability to consumers. Software developers can seamlessly integrate SafeDisc's advanced security into the application, working in conjunction with the training and support offered by Macrovision's SafeDisc Advanced Security Developer Program.
About Macrovision
Macrovision develops and markets content and software value management solutions for the video, music and software industries. Macrovision's technologies are embedded in over 9 billion DVD, VHS and CD units representing over $130 billion of protected entertainment content. In the software market, Macrovision's software value management solutions are licensed to software developers. They include the FLEXnetTM universal licensing platform and the InstallShield® suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Over 50,000 software publishers and hundreds of Fortune 1000 companies use Macrovision's technologies to maximize the value of their software. Macrovision is headquartered in Santa Clara, California and has offices worldwide. More information about Macrovision can be found at www.macrovision.com.
® 2005 Macrovision Corporation. Macrovision, SafeDisc, InstallShield, and FLEXnet are registered trademarks or trademarks of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.
This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995. A number of factors could cause Macrovision's actual results to differ from anticipated results expressed in such forward-looking statements. Such factors are addressed in Macrovision's Annual Report on Form 10-K for the year ended December 31, 2003 and its latest Quarterly Report on Form 10-Q for the period ended September 30, 2004, which are on file with the Securities and Exchange Commission (available at www.sec.gov). Macrovision assumes no obligation to update any forward-looking statements.
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