MARKETIQ: ACCESSIBLE, ENTERPRISE-LEVEL ADVERTISING MARKET INTEL FOR STUDIOS AND PUBLISHERS

GameAnalytics :

COPENHAGEN, DENMARK — OCTOBER 23, 2024 — GameAnalytics, the leading analytics solution for game studios and powerhouse publishers, is proud to announce the release of MarketIQ - a comprehensive market intelligence platform that empowers developers and marketers to optimize ad campaigns, track competitor strategies, and identify new market opportunities. After 13 years of service, 100,000 monthly active games, and over 27 billion daily events processed through their analytics platform, they are now bringing market intelligence to the masses.

MarketIQ offers developers, studios and publishers in-depth intel to optimize their user acquisition strategies and conduct granular market analysis. As part of its rapidly growing ecosystem of developer tools created in collaboration with group-level partners, GameAnalytics aims to even the playing field for the underdogs and boost their success in the competitive gaming landscape.

Leveraging insights from 3 billion ad creatives, 1 million apps, 148 countries and 28 ad platforms, MarketIQ delivers real-time, granular, and actionable competitor data that enables developers to compete on equal footing with industry giants.

“MarketIQ provides our team with powerful tools to analyze ad performance and creative trends. It greatly informs our decision-making when producing creatives and has offered us numerous valuable insights into our UA activities.” - Asbjoern Soendergaard, CEO at Tactile Games

Through in-depth ad and market intelligence, developers, studios and publishers can:

“We've spent over a decade making game analytics accessible to studios of all sizes, and now we're extending that same mission to market intelligence. MarketIQ empowers all studios and publishers with deeper, real-time insights into ad creatives, app performance and competitor strategies that larger studios have used for years to dominate the market.” - Morten Wulff, CEO at GameAnalytics

As existing market research tools are most accessible for larger gaming businesses, or only meet a portion of the needs developers and studios have, most studios are left with limited, often insufficient, options. With user acquisition remaining a key challenge for mobile games, current market solutions lack in-depth app advertising data as well. By offering an alternative platform for studios to get the intel they need to thrive, GameAnalytics is determined to ensure that everyone has a fair shot at creating great games with the best chance of success.

In the near future, they’ll be expanding their offerings and providing more solutions to help studios effectively, launch, grow and operate their games - striving to continue bridging the gap between disparate indie setups and the enterprise platforms that are currently reserved for the largest gaming businesses.

To celebrate the launch of MarketIQ, GameAnalytics is offering an exclusive, time-limited discount. To learn more and access a new level of intelligence, visit gameanalytics.com/marketiq.

About GameAnalytics

GameAnalytics is the leading analytics solution for mobile, Roblox, PC and VR games - offering a comprehensive suite of tools designed to enhance game performance, player experiences and conduct market research. With over 13 years in the industry, their analytics platform and data solutions provide crucial insight helping businesses and developers optimize acquisition, monetization and engagement. Their network covers 100,000 games played by over 1.75 billion people for an average of 24 billion monthly sessions. To learn more, visit gameanalytics.com.

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Media Pack

Media Contact

Allison Bilas

Chief Operating Officer, GameAnalytics

[email protected]