MATTEL AND OUTRIGHT GAMES RELEASE ‘BARBIE PROJECT FRIENDSHIP’ – NOW AVAILABLE ON CONSOLES AND PC

Outright Games :

El Segundo, Calif. and London, UK (October 25, 2024) – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Outright Games, the leading publisher of family-friendly interactive entertainment, today launched Barbie Project Friendship, now available on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC via Steam and the Microsoft Store.

 

Join Barbie "Malibu" Roberts and Barbie "Brooklyn" Roberts as they team up to save the Malibu Waves Community Center with help from their friends and family. Along the way, unlock fabulous outfits, discover new areas of the community center, and participate in exciting activities. Enjoy both as a single-player experience or in two-player local co-op mode, where friends can tackle minigames together. Barbie Project Friendship includes various accessibility features, offering numerous difficulty levels for each minigame and an auto-win option, ensuring a great experience for Barbie fans of all ages and skill levels.

Watch the latest trailer here

Developed with support from Ann Austen, producer and developer of numerous Barbie animated series and specials, including Barbie Dreamhouse Adventures, the game stays true to the charm of the series and includes all of Barbie's best friends. The original English voice cast also returns to deliver an authentic experience, allowing fans to fully immerse themselves in the world of Barbie.
 

“We are excited that Barbie Project Friendship is now available on all major gaming platforms, letting kids jump into Barbie's latest adventure,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “With the local multiplayer options, friends and family can team up for the fun and celebrate the imagination and creativity that the brand represents.”
 

Stephanie Malham, Managing Director of Outright Games, said, “With a touching and inspiring story, amazing support from the television series cast, and a strong focus on accessibility for younger players, Barbie Project Friendship offers something for fans of all ages. Fans can now dive into this heartwarming adventure, with gameplay that is welcoming and accessible to everyone.”
 

Since 1959, Barbie has inspired limitless potential in every girl. Countless children have imagined their own adventures, shaping their futures through play. As Barbie celebrates her 65th anniversary, the brand is celebrating its legacy of inspiring stories and shaping the future.
 

Purchase today to experience the fun and creativity of Barbie Project Friendship!
 

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About Mattel      

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.  

About Outright Games 

Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and Paw Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy. For more information please visit: www.outrightgames.com.