HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! releases on Roblox today
April 26, 2022
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Mattel, Inc.
Season Two Of The Netflix Animated Show He-Man And The Masters Of The Universe Available Now
EL SEGUNDO, Calif., – April 26, 2022 – Mattel, Inc. (NASDAQ: MAT) today announced a virtual Masters of the Universe experience, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! on Roblox, a global online platform for shared experiences connecting millions of people every day in its metaverse. Launching today, the game invites Roblox players and MOTU fans alike into the world of Eternia where they can compete in PvP battles as their favorite Masters of the Universe characters, inspired by the Netflix animated series, He-Man and the Masters of the Universe.
Developed by Gamefam, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! is a free-to-play RPG available through Roblox on Xbox One, PC, & mobile for players of all ages. Players can join the fray as one of many Masters of the Universe, battling against their friends and other players in unique Eternian locales. They can also collect and upgrade additional Masters and their cosmetics, and explore Castle Grayskull to uncover its many mysteries.
“Masters of the Universe is an iconic global property about becoming the best version of yourself,” said PJ Lewis, VP Global Head of Action Figures, Mattel. “We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all new Netflix series via this interactive experience where anyone can explore Eternia through the lens of their favorite characters.”
HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! is the second Mattel brand to join the Roblox World in addition to HOT WHEELS OPEN WORLD.
With this live experience, fans can also look forward to exciting new content releases for HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! every month.
Last summer, Mattel and Netflix partnered to bring Eternia back to screens in two series. Masters of the Universe: Revelation is a continuation of the classic storyline from the 1980s. Kevin Smith served as the showrunner for the series, which features an all-star voice cast including Mark Hamill, Lena Headey, Chris Wood and Sarah Michelle Gellar. He-Man and the Masters of the Universe is a dazzling CG-animated series, which reimagines the thrilling heroic adventures of the Guardians of Grayskull for a new generation of fans.
Mattel’s Masters of the Universe was first introduced to the world in 1982 through a line of action figures. In 1983, the animated series He-Man and the Masters of the Universe premiered and became one of the first children’s programs to be syndicated on television.
To see the Masters of the Universe in action, check out the trailer for the Roblox experience here and watch an all new season of He-Man and the Masters of the Universe on Netflix now.
Assets are available here.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
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Digital Gaming
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