Rock ‘n Roll Videogame To Be Featured on MTV, MTV2, mtvU, and MTV Overdrive
November 23, 2005
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: RedOctane
Sunnyvale, Calif., November 22, 2005 - Video game publisher RedOctane has announced a strategic partnership with MTV Games for the innovative, upcoming rock 'n roll video game, Guitar Hero and future generations of the Guitar Hero franchise.
Under this partnership, MTV Games will feature the Guitar Hero franchise in original programming, creative promotions and competitions across a range of its properties, including MTV, mtv.com, MTV Overdrive, MTV2, mtvU, mtvU Über, and MTV 44 ½. This highly anticipated title was released nationwide on November 8th for the PlayStation2 computer entertainment system.
"The partnership between MTV Games and RedOctane was motivated by the strong integration of music and gameplay in Guitar Hero," said Kai Huang, CEO of RedOctane. "For the first time rock music is not in the background but instead it IS the game!"
"Guitar Hero is the next best thing to actually being a rock star," said Joseph Varet, Senior Director of MTV Games. "It's a unique game that truly delivers on our audiences' passion for music, perfectly representing the kind of experience that MTV Games was established to create."
In Guitar Hero, choose to be one of six rock characters and perform at concert venues that grow in size as your music career progresses. RedOctane also has an exclusive deal with musical giant Gibson Guitar where a selection of famous Gibson electric guitars is available for characters to play. The game's set list includes over 30 licensed rock songs including tracks made famous by Franz Ferdinand, Red Hot Chili Peppers, Queens of the Stone Age, Audioslave, The Donnas, Sum 41 as well as such legendary artists Jimi Hendrix, David Bowie, Ozzy Osbourne, White Zombie, and The Ramones.
The sleek, guitar-shaped Guitar Hero SG Controller designed by RedOctane, is held just like a real guitar and features five responsive fret buttons, a durable strum bar, a working whammy bar, and stylized START and SELECT buttons that resemble a guitar's actual volume knobs.
The game has met rave reviews in the gaming community, winning "Best of Show 2005" at the Electronics Entertainment Expo (E3).
Guitar Hero is rated "T" for Teen and the game/peripheral bundle retails for $69.99. The bundle includes the Guitar Hero game, the Guitar Hero SG Controller, adjustable guitar strap and sticker sheet. Gamers nationwide can buy Guitar Hero at Best Buy, GameStop, and Electronics Boutique (EB), or they can order online through redoctane.com, shop.mtv.com, shop.vh1.com, and shop.vh1classic.com.
Guitar Hero is the latest game title to ship through MTV Games' strategic partnerships with a range of videogame publishers and independent developers, including RedOctane and Midway Games.
For more on Guitar Hero, please visit the official game website at www.guitarherogame.com.
About RedOctane
Based in Sunnyvale, California, RedOctane is an innovative new video game publisher, specializing in music and rhythm games. RedOctane is also the leading provider of unique, high-quality video game peripherals and accessories. For more information on RedOctane please visit www.RedOctane.com.
About MTV Networks
MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, Comedy Central, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.
About MTV Games
MTV Games is dedicated to producing and marketing unique interactive entertainment experiences that resonate with MTV's audience. Through strategic partnerships with a range of videogame publishers and independent developers, MTV Games creates, supports, and participates in the success of a diverse slate of innovative console, handheld, and PC titles for both hardcore and casual gamers. Titles released under these partnerships receive multi-platform promotion across MTV's properties worldwide, including MTV, mtv2, mtvU, and mtv.com, leveraging MTV's unique brand and marketing capabilities to maximize sales. In addition, MTV Games collaborates with its partners on soundtracks, in-game advertising sales, and development of complementary television programming.
RedOctane Media Contact:
Tracie Snitker
Reverb Communications
209.586.1495 x104
MTV Games Communications
Jeff Castaneda
212.846.6774
RedOctane is a registered trademark of RedOctane, Inc. "Guitar Hero" is trademark of RedOctane, Inc. Developed by Harmonix Music Systems. 2005 RedOctane, Inc. ALL RIGHTS RESERVED. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.
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