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Namco And Nintendo.Com Launch Galactic Space Camp Sweepstakes For "Atomic Betty(TM)" Video Game

Grand Prize Winner Receives Free Week at Space Camp(R) Other Prizes Include Game Boy(R) Micros and “ATOMIC BETTY” Games

November 10, 2005

3 Min Read

[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

Author: Bandai Namco

SANTA CLARA, CA, (November 10, 2005) - Heralding the retail availability of its "ATOMIC BETTYTM" Game Boy Advance video game, Namco Homtek Inc, a leading video games developer and publisher, today announced a wide-reaching consumer sweepstakes with Nintendo.com for the month of November.

Located at www.nintendo.com/atomicbetty, the "ATOMIC BETTY" sweepstakes offers two eligible Grand Prize winners and their parents the chance to win a week-long stay at the world-famous Space Camp where they will take an astronaut training session and learn everything they need to know to help Betty rid the galaxy of the evil Maximus I.Q. Located at the U.S. Space & Rocket Center, Space Camp features exciting programs on robot design, flight simulation and life on a Mars space station. First Prize winners receive an "ATOMIC BETTY" game pack which includes a Game Boy Micro and a copy of the game, while Second Prize winners receive a copy of the game. The site also features a free "ATOMIC BETTY" Challenge where players try to gain points by ensnaring "ATOMIC BETTY'S" foes in huge cosmic bubbles.

"There is no better vehicle to directly impact our core audience than our 'ATOMIC BETTY' cross-promotion with Nintendo.com," said Jeff Lujan, Business Director, Namco Hometek. "We believe that the extensive reach of the site, and the appeal and tie-in of the grand prize with the game's premise offers significant excitement and value for consumers."

"Namco and Breakthrough New Media have created an exciting 'ATOMIC BETTY' video game and we are excited about its national roll-out", said Michael McGuigan, Managing Partner of Breakthrough New Media."

Based on the hit animated television series, "ATOMIC BETTY" is an action-packed adventure game that allows players to play with three characters at the same time, utilizing their individual strengths to complete levels, and ultimately save the galaxy from the evil Maximus I.Q. Developed by Breakthrough New Media and Big Blue Bubble, "ATOMIC BETTY" is rated "E."

Rated 'E' for everyone, Namco's "ATOMIC BETTY" for the Game Boy Advance is currently available at retailers nationwide for a suggested retail price of $19.99. Complete contest rules can be found online at www.atomicbetty.com/spacecamp/ .

About Breakthrough New Media

Breakthrough New Media (BNM) is the interactive division of Breakthrough Films & Television. Operating since 1997, BNM has produced many quality, award-winning websites and games that complement Breakthrough's television properties. In 2004 BNM produced a multiplayer online game based on the television series Kenny VS Spenny. Entitled Versusville, it has recently received a nomination from the Canadian New Media Awards for "Excellence in Gaming". BNM's most recent releases include a mobile game for Atomic Betty as well as Operation Victory, a historical turn-based online strategy game that puts gamers at the heart of some of the most challenging missions in World War II. Visit www.breakthroughfilms.com.

About Namco Hometek Inc.

Namco Hometek Inc. is the U.S. consumer division of Namco Limited, a Tokyo-based world leader in the high-tech entertainment industry. Based in Santa Clara, CA, Namco Hometek Inc. is an award-winning video games publisher for next generation game consoles. Namco has created some of the industry's greatest video game franchises: Tekken, SOULCALIBUR, Dead to Rights, Pac-Man WorldTM, Ridge Racer, Time Crisis and ACECOMBATTM. For more information about Namco and its products log onto www.namco.com.

"ATOMIC BETTYTM" is a trademark of Atomic Cartoons Inc. and Breakthrough Entertainment Inc. in the United States and other countries.

Game program 2005 Namco Hometek, Inc.

TM, and Game Boy Advance are trademarks of Nintendo. 2001 Nintendo.

TEKKEN, SOULCALIBUR, PAC-MAN WORLDTM, Ridge Racer, Time Crisis and ACECOMBATTM are trademarks or registered trademarks of Namco Limited in the United States and/or other countries. Dead to RightsTM is a trademark or registered trademark of Namco Hometek Inc. in the United States and/or other countries

Contacts for Namco Hometek Inc.:

Mika Kelly

408-235-2133

[email protected]

-OR-

Eddiemae Jukes

415-777-4000

[email protected]

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