Nintendo’s dual screen handheld reaches UK sales landmark
January 20, 2006
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]
Author: Nintendo
20 January 2006 - Nintendo UK has today announced that 1 million units of its Nintendo DS handheld console are in the hands of gamers across the country. The announcement is just another highlight in a long line of successes throughout 2005 where the Nintendo DS has led the handheld market not only in the UK but across the globe. Many stores across the UK are continuing to report they are sold out of Nintendo DS until new stock arrives in the coming week.
Following Nintendo DS's launch in Europe in March 2005, almost three and a half million Nintendo DS units have been sold. Worldwide sales have shown a similar pattern with millions of people turning to Nintendo for their portable gaming. Approximately 13 million* Nintendo DS were in the hands of people all around the world by the end of December 2005, leaving any competition standing.
UK sales of the Nintendo DS have been significantly bolstered by the launch of ground breaking games such as Nintendogs, which has sold over 1.6 million copies in Europe since launch in October and Mario Kart DS which stormed the Christmas charts selling 800,000 copies in Europe since its late November launch.
UK gamers have a lot to look forward to in 2006, including Animal Crossing: Wild World which has been a huge success in Japan having already sold over one million copies and is launching soon in the UK.
The Nintendo DS is available for around £89. Mario Kart DS and Nintendogs are now available for around £30 and both games are also available in bundle packs (including a copy of the game and a Nintendo DS), available for around £99.
Click onto www.nintendo-europe-media.com for all of the most up to date official information on Nintendo.
*Combined sell-thru numbers in Japan, North America, Latin America, Australia and other territories.
For further information please contact the Nintendo Press Office on 0207 307 3103
About Nintendo
Nintendo Co., Ltd. of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than 2 billion video games worldwide and more than 350 million hardware units globally, creating such industry icons as Mario and Donkey Kong and launched franchises like The Legend of Zelda and Pokémon. Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64, NINTENDO GAMECUBE, Game Boy Advance, Nintendo DS, and Game Boy - the world's best-selling video game system which has sold over 180 million units. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.
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